GoPro ad pros.

GoPro has a unique position in the advertising and marketing realm. Their camera product allows them to rely on and reach-out to their clientele for content. This high definition, first person content comes straight from their core demographic and appeals directly to that target. It's also perfect for showing to potential new customers to lure them in tapping into their own creative possibilities with the camera. Customers and potential customers can go on GoPro's YouTube site and see hundreds of videos, some of which are mini-features and adventure films with a run time of 15 minutes. Others are a just a few minutes in length. They also use this customer content, usually thirty and sixty second abridged versions of the lengthier videos, for TV ad space. GoPro also does a great job at staying relevant on the internet and mobile ad realms by keeping content constantly flowing through their online outlets. The ad pictured above is for their new Hero4 camera and has nearly 18 million views in less than 2 months. There's a new video posted nearly every day, never longer than few a days in between fresh content. Some of the view counts on their YouTube page are pretty mind-blowing for a pretty niche product with a fairly narrow market share. Their enticing content appeals across many market segments which can help them convince people to buy from them. They're saying, “Hey look what this person did with our product. You're just like them. You can do that, too. For a mere $500.” Here's one of their TV commercials, an example of their shorter ads. 

Enjoy...Dubstep Baby, one of GoPro's 2013 Super Bowl ads:

 

This one makes my stomach turn:

 

To see all of the videos from GoPro visit their YouTube channel here.