This is a sign that many people strive to get on their products. The Good Housekeeping Seal on a product means that it has been strictly evaluated and assessed to perform as intended by one of the highest ranking companies. Because they have such a strict evaluation process people value their opinion and respect their judgment. That also means, many a person will buy what has the seal. It's such an ingenious way to keep a company's name always out there but also a way to find out what is reliable.
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