I saw this ad in Pakistan and was amazed to see how impressive the vision is. The company has targeted labor-class particularly in the U.A.E. Firstly, a brief idea was given about the difficulties laborers face in contacting their families abroad because of low wages. So, despite their desire, it becomes impossible for them to frequently call their families as the international calling rates are very much higher. Then, a new and distinct concept is offered that one can get free international minutes by purchasing Coca-Cola. But how it works? The company has designed a telephone booth where caps of Coca-Cola bottles can be used as currency. Now enjoy Coca-Cola and stay connected to your loved ones! It is really a unique concept and remarkable way to market a product.
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