This is a billboard advertisement that I have seen in Bellingham, I think that this is a great subtle way of advertising Breast Cancer Awareness. I think that this campaign is targeted at everyone, but mostly women that are middle aged because this affects them the most. However, it looks as if this campaign is to raise money, so it is a clever word play that could tug at anyone's heart strings. Since this is not a product, they are not competing or business, but they are competing for donations. There are many different causes and organizations out there looking for help for whatever cause they are working on. So I think making visual advertisements like this help keep this issue at the front of peoples minds. So when they think they want to help an organization, they might thing of breast cancer first.
I saw this around town as well, and I absolutely love the creativity of it. Because of the word play, you really have to read it twice, and the eraser in the image also helps get the point of the image, not just by erasing the particular letters. Wonderful ad in my opinion.
ReplyDeleteThat's interesting advertising! The message for women to remind that breast cancer is important issue in the world. Therefore the organizations attempt to find the donation and help people who have breast cancer. I like this advertising!
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