Budweiser Super Bowl
XLVIII Commercial -- "Puppy Love"
Budweiser Beer is the product being promoted to adults over
21. The target market is both male and female, over the age of 21, hardworking,
responsible, country lifestyle. This ad was created for Brand awareness and
does not tell you where you can purchase their product although it is common
knowledge. In the Bellingham area I would say their biggest competitors are the
micro-breweries but nationwide I would think it is Coors. Compared to the
micro-breweries Budweiser is cheaper but the selection and quality is inferior
to the local micro-breweries. This commercial would not make me any more likely
to go out and buy a Budweiser because I don’t drink alcohol, but I do enjoy the
commercials.
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