Coca cola Brilliant Campaign

Your Name on bottle https://www.youtube.com/watch?v=5l0cCyElfgg Coca cola has created awesome campaign,I think it increased the company profit more than 80%.By tempting people to look for their name and have it on bottle target marketing for all ages, I remember everyone was looking for he/r names .even the non coca's person .I think it's different and creative also .moreover one of the most important sponsor for a lot of events and music concerts and music shows like American Idol,it's universal show, so coca attack your home from everywhere . that marketing communcation it's very important sometimes i see that some products keep on track ,world connecting such Coca