PEPSI, LAY’S AND LEO MESSI, THE PERFECT MATCH

This is a very cleverly executed advertisement by Pepsi, with the combination of lays chips. The appearance of the soccer star Leo messi even makes it perfect. It draws the attention of the customers toward having both products at the same time, while watching soccer. Over the years, appearance of sports personalities in soft drink commercials has gained popularity. Many multinational corporations like Pepsi Co and Coca Cola have used many sports stars in their advertisements. These strategies increase the sales of the products very rapidly, and encourage the consumers to use the products. The times when there is a big championship or soccer world cup going on, these commercials increase the sales more. These commercials also make costumers think that they can be like their favorite starts by using the products that they are using.