Lifebuoy (Hand Soap): Lifebuoy Jump Pump commercial
In this commercial LIFEBUOY (Hand Soap) company is promoting its product in India.
LIFEBUOY soap has targeted the rural class of India. This video has beautiful theme
of kid’s activities. They catch the attention by giving message LIFEBUOY is
made for better health of kids it help to kill germs which comes on kids hand
and body while doing indoor and outdoor activities.
They also target labor class who work through the day and they cannot afford expensive soups BUT they can buy LIFEBUOY soup and it helps them to be healthy in an inexpensive way. They
made it more fun by jumping hand pump, which children find more easy and interesting so they can be habitual of washing hands. They are not only promoting their product but also teach children good habits in fun way. The video has very bright colors and a cultural theme through this fun way, they have catch the attention towards Life Buoy.
Outdoor ad: Lifebuoy (Hand Soap): Lifebuoy Jump Pump Activation Video
In this commercial LIFEBUOY (Hand Soap) company is promoting its product in India.
LIFEBUOY soap has targeted the rural class of India. This video has beautiful theme
of kid’s activities. They catch the attention by giving message LIFEBUOY is
made for better health of kids it help to kill germs which comes on kids hand
and body while doing indoor and outdoor activities.
They also target labor class who work through the day and they cannot afford expensive soups BUT they can buy LIFEBUOY soup and it helps them to be healthy in an inexpensive way. They
made it more fun by jumping hand pump, which children find more easy and interesting so they can be habitual of washing hands. They are not only promoting their product but also teach children good habits in fun way. The video has very bright colors and a cultural theme through this fun way, they have catch the attention towards Life Buoy.
Outdoor ad: Lifebuoy (Hand Soap): Lifebuoy Jump Pump Activation Video
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ReplyDeleteThis is a great way to market. I really like this video in which LIFE BUOY is promoting awareness for good health. They used very bright colors and a very charming cultural theme through this video they are catching attentions of parents to protect their kids from germs by using life buoy. I notched they also targeted the labor class because LIFE BUOY is cheaper than other soups in the market.
ReplyDeleteReshali, it is really a beautiful commercial of rural India's children. It is the best advertisement to make them aware about health and hygiene. I am strong agree with you that they are not only promoting their product but also teach children good habits in fun way.
ReplyDelete