Students in Whatcom Community College's Principles of Marketing blog about interesting, cutting edge, unique, or creative marketing activities they encounter in their daily lives
Wednesday, November 26, 2014
The Hardest Job in the World, is the Best Job in the World
This is a commercial by Procter and Gamble, an American multinational consumer goods company that carries many different large brands such as Tide, Downy,and Pampers. The commercial aired in 2012 during the Olympics. This commercial stood out to me because Procter and Gamble did a great job finding a target market, mothers, that applied to a large majority of their brands, and reached out to others as a way to thank their target market. At the end of the commercial they say "P&G, proud sponsor of Moms", this shows that they are grateful for their customers, and support their customers as they support their brands.
Procter and Gamble Commercial
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