Sunday, November 23, 2014
The Dream: all in or nothing ft. Messi, Alves, Suárez, Özil, RVP and more -- FIFA World Cup.
Youtube is one of media advertising for some of products. I found this advertising when I want to watch movie. We know Adidas is popular shoes brand in the world. In this video Adidas is one of sponsorship for FIFA World Cup 2014. Sponsorship is the financial support for special events, venues, or experiences and provides the opportunity to target specific groups. The target market of Adidas is not only football players but now after sponsored FIFA World Cup all age and genders familiar with Adidas shoes. Today many shoes branded with high quality comes to market place, which is a threat for Adidas Company. But Adidas still lead the market as sponsorship in sport events. This marketing communication is very interesting for me especially this advertising played by popular football player!
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This is a very popular way of marketing. I really like this video in this video adidas company has used different football stars to advertise their shoes. These super stars have lots off fan following in all over the World. So through this this Adidas has targeted young people to sell their shoes.
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