Coca-Cola used a unique strategy in order to promote its product. Coca-Cola try to create a simple moment of connection between two nations (India and Pakistan). The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols together.
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