Adidas is known for designing and manufactures sports shoes, clothing and accessories. It is the finest commercial to prove it. They surveyed several women before creating this advertisement. They asked female runners in London to show them what they see when they run in London. The result is this unique film, inspired by what it is that motivates real women to grab their running shoes and hit the city streets day-after-day. In this commercial, they are targeting young women. Particularly, they are marketing and branding their products for hiker, biker, runner and sports women.
Tuesday, November 25, 2014
Are you ready for moving forward?
Adidas is known for designing and manufactures sports shoes, clothing and accessories. It is the finest commercial to prove it. They surveyed several women before creating this advertisement. They asked female runners in London to show them what they see when they run in London. The result is this unique film, inspired by what it is that motivates real women to grab their running shoes and hit the city streets day-after-day. In this commercial, they are targeting young women. Particularly, they are marketing and branding their products for hiker, biker, runner and sports women.
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I really like this commercial! Adidas did a great job connecting with their target markets, and creating a commercial based off of their customer's point of views. This shows that the company is connected with their target markets, and are inspired by what their customers think of their product and have to say.
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