It is one of my favorite advertisements. Especially, it was designed to market Pepsi for various people during Cricket World Cup. Pepsi used an excellent marketing strategy in this advertisement. It was trying to target youth Indians. They chose best soccer player and top Indian cricketers to market its product because 90% youth Indians are crazy for cricket. They love to play cricket and follow cricketers. Through this they have cached the attention of people to towards Pepsi. They added some Bollywood music to attracted Bollywood fans.
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