Monday, November 17, 2014
Motrin floor graphic
Here is an image I came across for Motrin, a pain reliever drug. I think this is a very creative ad! I have always been a huge fan of floor decals, and I always enjoy following them around and or walking over to them to see what they say. I find a lot of companies make their floor decals very creative, especially because if you're going to put it on the floor...everyone is going to see it, and you want to make it pop otherwise they're going to walk right past it...literally. The ad was cleverly placed right in front of the pain reliever shelf at a store.
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Usually, I'm not a big fan of bold, "in-your-face" advertising when I'm shopping in grocery or retail stores. The visual barrage of the thousands of bright logos designed to catch your eye and demand your attention is overwhelming enough. However, I love this type of advertising that uses space in a unique and humorous manner. There's a post earlier in this blog feed by McKinley that shows a picture of a large space in a high traffic area near the escalators of a shopping mall with a giant picture of a dog scratching itself and the shoppers walking over it appear to look like fleas from the floors above. The ad is for Frontline flea medication.
ReplyDeleteit is i very good way to make customer laughing and they will remember it. It is a good advertising and very creative. I like this way of advertising, too.
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