Shell introduces a new scheme of free Omore(ice-cream) on 15 liters of petrol through the 'Come to Shell Enjoy Free OMORE print campaign. This is an excellent way to advertise shell with an Ice-cream collaboration. If you buy petrol from shell you will get free ice-cream. They target kids so they force their parents to go and get petrol from shell. It is a creative and nice way to attract customers.
I like this strategy of advertising.. they are promoting their product and also collaborate with ice-cream company and both of them attracting people to come.. This strategy of marketing is beneficial...
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