Pepsi and Kurkure: Ghar wali diwali
In this commercial PEPSI and KURKURE(snacks company) both the companies are promoting its product in India. By this advertisement they give the massage of family values and celebration. These companies target market is Indian joint families. Company well know that Indians give more value and respect to family celebrations. It target almost all the class of Indian society. It uses the strategy of psychological marketing. And in festive season in India companies release this ad to get more attention. The unique thing which I like the most in this advertisement, company focus on the relationship between family members. So this commercial not only promoting its product but also give a lovely massage to its target market.
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