This ad is efficiently positioned at a place that is visible to almost every single person in the mall. The company wanted to convey a message that escalator in a shopping mall is powered by 'Duracell' batteries, thus giving an image that Duracell manufactures heavy duty batteries for domestic as well as commercial users. A very simple, unique and creative way of marketing!
I love this ad as well! Nice find! As i mentioned in my post, I love floor graphics. Companies have to work so hard to make them stand out and make them creative so you can usually count on them to be interesting and eye catching.
ReplyDeleteVery clever and effective advertising. Minimal costs to produce but fairly wide exposure. I am curious as to the extent of the campaign. Great find.
ReplyDeleteI love this concept, it can be ignored though :)
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