I recently attended a Bellingham Blazers hockey game at the Sportsplex ice arena. I snapped this picture of the advertising that is found in the arena. It is a good way for local businesses to reach customers by having their offerings displayed as billboards in the arena. There is a diverse group of businesses that advertise in the arena including Little Caesar's Pizza, Pepsi, Wilson Furniture, Whidbey Island Bank, and Haggen. The target market of the advertising is hockey fans who are there to attend the game. This will include customers that share a general interest. This advertising creates a need because it suggests that a customer buy pizza, drink Pepsi, buy furniture at Wilson Furniture, bank at Whidbey Island Bank, and buy their groceries at Haggen. These advertisements are designed to help consumers buy because it provides the name of the business, the business location as well as contact information. The primary competitors would be Pizza Hut for Little Caesar's, Coke for Pepsi, Samuel's Furniture for Wilson Furniture, Bank of America for Whidbey Island Bank, and Fred Meyer for Haggen. I would say that all of these products are equal and comparable to the products they are competing against. I would say that these advertisements would likely increase my chances of buying the products advertised because I like to support local businesses that take pride in sponsoring local sports teams.
Sunday, November 23, 2014
Local Businesses Advertise at the Ice Arena
I recently attended a Bellingham Blazers hockey game at the Sportsplex ice arena. I snapped this picture of the advertising that is found in the arena. It is a good way for local businesses to reach customers by having their offerings displayed as billboards in the arena. There is a diverse group of businesses that advertise in the arena including Little Caesar's Pizza, Pepsi, Wilson Furniture, Whidbey Island Bank, and Haggen. The target market of the advertising is hockey fans who are there to attend the game. This will include customers that share a general interest. This advertising creates a need because it suggests that a customer buy pizza, drink Pepsi, buy furniture at Wilson Furniture, bank at Whidbey Island Bank, and buy their groceries at Haggen. These advertisements are designed to help consumers buy because it provides the name of the business, the business location as well as contact information. The primary competitors would be Pizza Hut for Little Caesar's, Coke for Pepsi, Samuel's Furniture for Wilson Furniture, Bank of America for Whidbey Island Bank, and Fred Meyer for Haggen. I would say that all of these products are equal and comparable to the products they are competing against. I would say that these advertisements would likely increase my chances of buying the products advertised because I like to support local businesses that take pride in sponsoring local sports teams.
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Companies that advertise at the Sportplex and at other places like Joe Martin stadium for the Bells do make you want to support them as a result. From little league teams to major sports teams, people like it when companies support the home team.
ReplyDeleteI was there just the other day at the Western hockey game. I saw an advertisement for Menchies up on the wall with a huge picture of frozen yogurt. After staring at the picture for 2 hours, we were all convinced that we had to go get a Menchies of our very own after the game. Clearly, this is great marketing by local companies that are just a short drive away from where they are advertising, it is inviting and convenient!
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