Believe in Good

This is one of my favorite advertisement commercials from Thai Life Insurance. A friend sent me this video and it really stuck out to me. Throughout the commercial the company was never mentioned and I wasn't even quite sure what the commercial was for until the end. But it is a heart warming and memorable video targeted towards any individuals looking to live a happy and meaningful life. The advertisement does not ask those who watch to purchase life insurance, but suggests that if they long to live a happy and meaningful life, they can achieve such feelings through Thai Life Insurance. With many insurance commercials such as State Farm, you see companies targeting their markets by showing similar people in situations that the company can help resolve. I like how Thai Life Insurance used a different approach showing their markets that individuals have the power to make a difference themselves rather than focusing on what the company can do for them. Thai Life Insurance Commercial