Here's a commercial for Life cereal. This video is old and simple, but that's why I love it! It's just kids being kids. They don't even know if they like the stuff until the kid who never likes anything likes it. The clip subtly tells the parents that it's healthy for them and at the same time it shows the kids how good it tastes! And then of course at the end it shows all the toys and fun stuff that Life is associated with which leads to more products being sold.
(Also, who doesn't want to watch a commercial with cute kids in it?!)
In 1972 when the "Mikey likes it" campaign first aired, I was a kid named "Mikey".
ReplyDeleteHonestly, if I had a quarter for every time I heard the phrase quoted to me I'd be a thousandaire... Needless, to say, I didn't "like it" ; )
Great, great marketing though as it is still repeated today.