ALS Ice Bucket Challenge
People had raised awareness of the disease amyotrophic lateral sclerosis and
an amount of donation for the disease by using the activity. The activity is that people pour cold water
including ice on their head. After they
do that, they nominate at least three their friends via social media. Those who were nominated had to dump ice water
over and donate $10 or to donate $100 to the ALS association without dumping
the cold water over. Because a lot of famous
people like celebrities and athlete also join the activity, the association succeeded
in collecting over $100 million from July 29 to August 29, announced by the ALS
association. I got to know that on
Facebook on August, 2014. The target
market is those who often use social media especially teenagers. They created “Want” to contribute to the
Association for some people who did not even know the disease. They asked people to donate and get to know
about ALS, and usually people put the ASL Association website to donate when
they nominated their friend. They did
not have competitors; however, there were criticizer for the activity by saying
that the purpose had become to change to showing off their pouring cold water
from raising the awareness and fund for the disease. The activity made me know the disease; otherwise, I would not know that, and it change my idea of donations. They succeeded
in raising awareness with entertaining people. (wikipedia 2014)
source
Ice Bucket Challenge.
(n.d.). Retrieved November 27, 2014, from
http://en.wikipedia.org/wiki/Ice_Bucket_Challenge#Impact
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