- The Directv commercial is stating the benefits of having Directv and the differences Directv is from cable. I see this commercial all the time on my television. The service they are offering is satellite television. The target markets are consumers who have cable television, as well as different satellite providers. They are targeting men and women who are interested in football by providing information regarding there football packages. I think the target market would be Male/Female, Interests in sports preferably football, age 25-45, with showing there lowest package I believe they market just about to everyone. This product would satisfy a person's need to watch football or any sports related. This advertisement is selling itself on television not brand awareness. They promote there phone number as well as the (CHEAP) starting out price which promotes people to call in. The cheap rate on tv won't even cover any sports package so its kinda misleading in a way. The primary competitor I would say locally would be comcast and dish network. I think this product is worse than competitors regarding price (add hidden fees) as well as service (poor service). This marketing activity make me laugh and stick in my head though I would never change my service to directv I got the best humor out of it!
http://youtu.be/st_GI73-aVE
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