The marketing communication I chose was the Russel Wilson Lifetime of Protection from American Family Insurance. During the commercial Wilson is talking about the importance of dreams, importance of guarding your dreams and the importance to work toward your dreams. I have watched this commercial numerous times on television. This commercial was made after Superbowl 2013. The service being offered is insurance provided by American Family. They have Auto, Home, Life, Business, and Dream. This commercial I would say is geared toward women (we have a tendency to want our future protected), income average salary, and geared toward football fans especially seahawks. This product can protect your home, life, car etc. This commercial was a way to create brand awareness. there wasn't anything that pushed phone numbers or agents. Competitors are other insurance companies: Geico, Statefarm, Farmers, etc. I think this product is equal to the other competitors I think most insurance companies are kinda the same. This commercial makes me more likely to purchase there service because the main marketing strategy was putting "Dream" in a consumers head and filling it in with different thought processes.
No comments:
Post a Comment