Lifetime of Protection

The marketing communication I chose was the Russel Wilson Lifetime of Protection from American Family Insurance. During the commercial Wilson is talking about the importance of dreams, importance of guarding your dreams and the importance to work toward your dreams. I have watched this commercial numerous times on television. This commercial was made after Superbowl 2013. The service being offered is insurance provided by American Family. They have Auto, Home, Life, Business, and Dream. This commercial I would say is geared toward women (we have a tendency to want our future protected), income average salary, and geared toward football fans especially seahawks. This product can protect your home, life, car etc. This commercial was a way to create brand awareness. there wasn't anything that pushed phone numbers or agents. Competitors are other insurance companies: Geico, Statefarm, Farmers, etc. I think this product is equal to the other competitors I think most insurance companies are kinda the same. This commercial makes me more likely to purchase there service because the main marketing strategy was putting "Dream" in a consumers head and filling it in with different thought processes.

http://youtu.be/hlz7q-Bi1b4

Hi I'm Rob Lowe

• The Directv commercial is stating the benefits of having Directv and the differences Directv is from cable. I see this commercial all the time on my television. The service they are offering is satellite television. The target markets are consumers who have cable television, as well as different satellite providers. They are targeting men and women who are interested in football by providing information regarding there football packages. I think the target market would be Male/Female, Interests in sports preferably football, age 25-45, with showing there lowest package I believe they market just about to everyone. This product would satisfy a person's need to watch football or any sports related. This advertisement is selling itself on television not brand awareness. They promote there phone number as well as the (CHEAP) starting out price which promotes people to call in. The cheap rate on tv won't even cover any sports package so its kinda misleading in a way. The primary competitor I would say locally would be comcast and dish network. I think this product is worse than competitors regarding price (add hidden fees) as well as service (poor service). This marketing activity make me laugh and stick in my head though I would never change my service to directv I got the best humor out of it! 

http://youtu.be/st_GI73-aVE

GoPro ad pros.

GoPro has a unique position in the advertising and marketing realm. Their camera product allows them to rely on and reach-out to their clientele for content. This high definition, first person content comes straight from their core demographic and appeals directly to that target. It's also perfect for showing to potential new customers to lure them in tapping into their own creative possibilities with the camera. Customers and potential customers can go on GoPro's YouTube site and see hundreds of videos, some of which are mini-features and adventure films with a run time of 15 minutes. Others are a just a few minutes in length. They also use this customer content, usually thirty and sixty second abridged versions of the lengthier videos, for TV ad space. GoPro also does a great job at staying relevant on the internet and mobile ad realms by keeping content constantly flowing through their online outlets. The ad pictured above is for their new Hero4 camera and has nearly 18 million views in less than 2 months. There's a new video posted nearly every day, never longer than few a days in between fresh content. Some of the view counts on their YouTube page are pretty mind-blowing for a pretty niche product with a fairly narrow market share. Their enticing content appeals across many market segments which can help them convince people to buy from them. They're saying, “Hey look what this person did with our product. You're just like them. You can do that, too. For a mere $500.” Here's one of their TV commercials, an example of their shorter ads. 

Enjoy...Dubstep Baby, one of GoPro's 2013 Super Bowl ads:

 

This one makes my stomach turn:

 

To see all of the videos from GoPro visit their YouTube channel here.

Ramen eating contest at WWU

We held on Ramen Eating Contest to raising awareness and fund of JSA club at WWU on November 24^th, 2014. The activity was that at first round people in the group including four or five people ate two cup noodles as fast as possible. People who won the first round went final round, and at final round they eat one cup noodle as fast as they could. The prize was one box of cup noodle which has 24 cups of noodle, and the entry fee was $2. Since we advertised the event via Facebook two days before and some people have to study for the test before thanksgiving break, so we could collect only 17 participators. It cost $20 to hold on it, so we could raise $14 dollar for the JSA fund.  We promoted JSA club by holding on the event. The target market was those who go to WCC or WWU. We brought fun to participators and raised members of JSA club. Hopefully, the contest encourages people to join the club in the future. 

https://www.facebook.com/events/380761115418896/

Collecting $100 million with bringing fun to teenager

ALS Ice Bucket Challenge

People had raised awareness of the disease amyotrophic lateral sclerosis and an amount of donation for the disease by using the activity.  The activity is that people pour cold water including ice on their head.  After they do that, they nominate at least three their friends via social media.  Those who were nominated had to dump ice water over and donate $10 or to donate $100 to the ALS association without dumping the cold water over.  Because a lot of famous people like celebrities and athlete also join the activity, the association succeeded in collecting over $100 million from July 29 to August 29, announced by the ALS association.  I got to know that on Facebook on August, 2014.  The target market is those who often use social media especially teenagers.  They created “Want” to contribute to the Association for some people who did not even know the disease.  They asked people to donate and get to know about ALS, and usually people put the ASL Association website to donate when they nominated their friend.  They did not have competitors; however, there were criticizer for the activity by saying that the purpose had become to change to showing off their pouring cold water from raising the awareness and fund for the disease.  The activity made me know the disease; otherwise, I would not know that, and it change my idea of donations. They succeeded in raising awareness with entertaining people. (wikipedia 2014)

source 

Ice Bucket Challenge. (n.d.). Retrieved November 27, 2014, from http://en.wikipedia.org/wiki/Ice_Bucket_Challenge#Impact

The Hardest Job in the World, is the Best Job in the World

This is a commercial by Procter and Gamble, an American multinational consumer goods company that carries many different large brands such as Tide, Downy,and Pampers. The commercial aired in 2012 during the Olympics. This commercial stood out to me because Procter and Gamble did a great job finding a target market, mothers, that applied to a large majority of their brands, and reached out to others as a way to thank their target market. At the end of the commercial they say "P&G, proud sponsor of Moms", this shows that they are grateful for their customers, and support their customers as they support their brands. Procter and Gamble Commercial

Believe in Good

This is one of my favorite advertisement commercials from Thai Life Insurance. A friend sent me this video and it really stuck out to me. Throughout the commercial the company was never mentioned and I wasn't even quite sure what the commercial was for until the end. But it is a heart warming and memorable video targeted towards any individuals looking to live a happy and meaningful life. The advertisement does not ask those who watch to purchase life insurance, but suggests that if they long to live a happy and meaningful life, they can achieve such feelings through Thai Life Insurance. With many insurance commercials such as State Farm, you see companies targeting their markets by showing similar people in situations that the company can help resolve. I like how Thai Life Insurance used a different approach showing their markets that individuals have the power to make a difference themselves rather than focusing on what the company can do for them. Thai Life Insurance Commercial

Are you ready for moving forward?

Adidas is known for designing and manufactures sports shoes, clothing and accessories. It is the finest commercial to prove it. They surveyed several women before creating this advertisement. They asked female runners in London to show them what they see when they run in London. The result is this unique film, inspired by what it is that motivates real women to grab their running shoes and hit the city streets day-after-day. In this commercial, they are targeting young women. Particularly, they are marketing and branding their products for hiker, biker, runner and sports women. 

Can You Change the Game?

It is one of my favorite advertisements. Especially, it was designed to market Pepsi for various people during Cricket World Cup. Pepsi used an excellent marketing strategy in this advertisement. It was trying to target youth Indians. They chose best soccer player and top Indian cricketers to market its product because 90% youth Indians are crazy for cricket. They love to play cricket and follow cricketers. Through this they have cached the attention of people to towards Pepsi. They added some Bollywood music to attracted Bollywood fans.

Coca-Cola - Bringing Two Nations Together

Coca-Cola used a unique strategy in order to promote its product. Coca-Cola try to create a simple moment of connection between two nations (India and Pakistan). The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols together.

HONDA AND SAFETY

A very important message has been displayed by Honda Company in this commercial, which is safety in the cars. The safety is a very important feature in the cars in recent times due to the growing number of cars and commercial vehicles. The company shows famous movie star Bruce Willis in the advertisement. He talks about the importance of safety and explains that real life is far more different than the reel life and the safety should not be taken for granted. This commercial surely affects the minds of the people and attracts them towards Honda cars. Through these kinds of commercials, the company not only promotes its products but also spreads the message about the importance of safe cars and safe driving which can save many lives. The appearance of the famous Hollywood star Bruce Willis can also affect the minds of the people and force them to think about the product.

Pepsi and Kurkure – Ghar Wali Diwali

Pepsi and Kurkure: Ghar wali diwali

In this commercial PEPSI and KURKURE(snacks company) both the companies are promoting its product in India. By this advertisement they give the massage of family values and celebration. These companies target market is Indian joint families. Company well know that Indians give more value and respect to family celebrations. It target almost all the class of Indian society. It uses the strategy of psychological marketing. And in festive season in India companies release this ad to get more attention. The unique thing which I like the most in this advertisement, company focus on the relationship between family members. So this commercial not only promoting its product but also give a lovely massage to its target market.

PEPSI, LAY’S AND LEO MESSI, THE PERFECT MATCH

This is a very cleverly executed advertisement by Pepsi, with the combination of lays chips. The appearance of the soccer star Leo messi even makes it perfect. It draws the attention of the customers toward having both products at the same time, while watching soccer. Over the years, appearance of sports personalities in soft drink commercials has gained popularity. Many multinational corporations like Pepsi Co and Coca Cola have used many sports stars in their advertisements. These strategies increase the sales of the products very rapidly, and encourage the consumers to use the products. The times when there is a big championship or soccer world cup going on, these commercials increase the sales more. These commercials also make costumers think that they can be like their favorite starts by using the products that they are using.

Lifebuoy (Hand Soap): Lifebuoy Jump Pump Activation

 Lifebuoy (Hand Soap): Lifebuoy Jump Pump commercial

In this commercial LIFEBUOY (Hand Soap) company is promoting its product in India.
LIFEBUOY soap has targeted the rural class of India. This video has beautiful theme
of kid’s activities. They catch the attention by giving message LIFEBUOY is
made for better health of kids it help to kill germs which comes on kids hand
and body while doing indoor and outdoor activities. 
They also target labor class who work through the day and they cannot afford expensive soups BUT they can buy LIFEBUOY soup and it helps them to be healthy in an inexpensive way. They
made it more fun by jumping hand pump, which children find more easy and interesting so they can be habitual of washing hands. They are not only promoting their product but also teach children good habits in fun way. The video has very bright colors and a cultural theme through this fun way, they have catch the attention towards Life Buoy.

Outdoor ad: Lifebuoy (Hand Soap): Lifebuoy Jump Pump Activation Video

A picture is worth a thousand words

    This is a very clever advertisement from Weight Watchers   directed towards overweighed  people. The ad itself does not give any information besides the name of the company,  promoting the idea of that all that it takes to change your body  is a single a step (enter the door would be call/write them asking for information).  I first saw it in a Brazilian magazine written in Portuguese (the company is licensed in Brazil as “Vigilantes do Peso”) and after a little research I found the picture written in English but I am not sure in which media were published in the U.S.  As in Brazil the ad was in a magazine usually read by middle class business men and women, I can assume that these people overwhelmed by stress, busy schedules  and with no time to take care of nutrition is their potential target.  A research showed Nutrisystem as a primary competitor of Weight Watchers but differently from Nutrisystem, which I am not familiar with,  I saw people in Brazil who attended to Weight Watchers (Vigilantes do Peso) and got incredible results despite their high price.

     The most interesting thing about the campaign is that it leaves up to you when you will decide to make the change in your body. You choose when to call or look for information. It  communicates straight the main activities of the company: you do not leave the program in the same shape you were when you entered.

Shell Advertising Campaign

Shell introduces a new scheme of free Omore(ice-cream) on 15 liters of petrol through the 'Come to Shell Enjoy Free OMORE  print campaign. This is an excellent way to advertise shell with an Ice-cream collaboration. If you buy petrol from shell you will get free ice-cream. They target kids so they force their parents to go and get petrol from shell. It is a creative and nice way to attract customers.

Nokia X2 - TV Commercial

In this video Nokia Company advertise its new mobile model X2.
The video has eye catching adventure to change the mindset s towards the Nokia
mobile. They focus all ages of people for their product. I saw this video in Pakistan,
Pakistan is big market for Nokia products. As social media like Facebook, twitter
are getting promote in youth of Pakistan and Asia so they introduce X2 mobile
in a reasonable money with all feature of social media to its Customers. This video
is a fine example to catch attention.

COLOMBIA IS PASSION "The only risk is wanting to stay"

Colombia is Passion works hand in hand with local and international media to promote Colombia overseas by disseminating positive information and news about the country. 

Although its focus is primarily international, the Colombia is Passion brand works locally in the development of communication campaigns and strategies that generate in all Colombians a sense of belonging and an emotional link to the country and its brand.

In this case, we can find in the video a perfect example of the work that this company does to promote the tourism in Colombia.

"RIGHT NOW YOUR MONEY MIGHT BE IN THE WRONG PLACE"

Banco Davivienda SA engages in the provision of banking services in Colombia. Its products and services include consumer, commercial, and mortgage loans. The consumer loans consist of credit card, automobile, and payroll. This bank is recognized for his funny commercials and original slogan " Su dinero puede estar en el lugar equivocado", that in english means "Right now your money might be in the wrong place".

Air India Carrier

It is the finest commercial video for our one of the leading Air Carriers in
India. This video shows you that how much people are fascinating to travel by
using this carrier. I think the target market would be everyone those are
looking for adequate traveling. It provides a great hospitality, great food and
pragmatic services. It is the third largest airline in India in domestic market
share, and operates a fleet of Airbus and Boeing aircraft serving various
domestic and international airports.

Coca cola Brilliant Campaign

Your Name on bottle https://www.youtube.com/watch?v=5l0cCyElfgg Coca cola has created awesome campaign,I think it increased the company profit more than 80%.By tempting people to look for their name and have it on bottle target marketing for all ages, I remember everyone was looking for he/r names .even the non coca's person .I think it's different and creative also .moreover one of the most important sponsor for a lot of events and music concerts and music shows like American Idol,it's universal show, so coca attack your home from everywhere . that marketing communcation it's very important sometimes i see that some products keep on track ,world connecting such Coca

Microsoft Surface 2014

https://www.youtube.com/watch?v=U7UlE-o8DQQ YouTube,one of the most important instrument,all of us log on daily for different reasons Eductional or for fun. moreover you have to watch the ad before you watching your link you want some of the Ad you have to see the all ad and some you can't escape before 3 seconds or more, they want to show your their idea and you must ! Here the Microsoft surface adv, here targeting market from my point of view,for all ages, and here microsoft surface they have great idea,they all dance that it shows you it's very slim and light and 2 old couple to show that even old people have fun with it, and the most important idea the separate keyboard and how to use,but the problem is the keyboard have separate price it's almost all the package cost you,the same as price as the laptop,but it's good idea in marketing .

Local Businesses Advertise at the Ice Arena

I recently attended a Bellingham Blazers hockey game at the Sportsplex ice arena. I snapped this picture of the advertising that is found in the arena. It is a good way for local businesses to reach customers by having their offerings displayed as billboards in the arena. There is a diverse group of businesses that advertise in the arena including Little Caesar's Pizza, Pepsi, Wilson Furniture, Whidbey Island Bank, and Haggen. The target market of the advertising is hockey fans who are there to attend the game. This will include customers that share a general interest. This advertising creates a need because it suggests that a customer buy pizza, drink Pepsi, buy furniture at Wilson Furniture, bank at Whidbey Island Bank, and buy their groceries at Haggen. These advertisements are designed to help consumers buy because it provides the name of the business, the business location as well as contact information. The primary competitors would be Pizza Hut for Little Caesar's, Coke for Pepsi, Samuel's Furniture for Wilson Furniture, Bank of America for Whidbey Island Bank, and Fred Meyer for Haggen. I would say that all of these products are equal and comparable to the products they are competing against. I would say that these advertisements would likely increase my chances of buying the products advertised because I like to support local businesses that take pride in sponsoring local sports teams.

Is the Future of Advertising on Player's Bodies?

The popularity of sports is increasing every year and this means lots of money to be made. Every league has corporate sponsors that pay lots of money to be able to proclaim that they are the "Official Beer of the NFL" or the naming rights of a stadium such as "Centurylink Field." With both general managers and advertising executives trying to think up new ways to make money and promote their offerings it is only natural that corporations began advertising on the jerseys that players wear. The practice began with soccer teams and is now spreading into the NFL during training camps and the NBA is thinking about doing it during regular season games. I started noticing the practice of putting corporate names on jerseys when the Sounders began playing in Seattle in 2009 and the Seahawks began to wear corporate names at training camp a couple of years ago. Both the Seahawks and Sounders are owned by Paul Allen, who is a co-founder of Microsoft, and both teams promote Microsoft products. The Seahawks advertise the Bing Search Engine and the Sounders advertise the X-Box Game System. The advertising is being targeted at fans of the Seahawks and Sounders who want to use the same products that their favorite sports team is advertising. This would be directed at fans who have interests in sports. These advertisements satisfy a want because they makes consumers want to use Bing as a search engine or buy a X-Box game system. The advertisement is designed to create brand awareness and does not explicitly tell consumers where to purchase these products. The product's primary competitor is Google for Bing and Playstation for X-Box. I prefer Google to Bing and regard Playstation and X-Box as equal to each other. These advertisements on jerseys do not affect the way I buy products and I find myself indifferent to them because many factors contribute to how I purchase an offering and I am not swayed by whether a company sponsors a team or not.

Edeka TV commercial

https://www.youtube.com/watch?v=bQyjI7UsGTU


This commercial is a very unique one about a german grocery store and his own products. This commercial is very special and everyone will remember it. If you heard the song once, it will stuck in you head. The guy got really popular in Germany with this commercial. He is saying that every product of this grocery store brand is very good and you make a very good choice if you buy it. Even though this Commercial is really extreme, it it very funny, too.

Evian advertising

I really like this advertising. The first time I saw it was on Facebook. You will remember this ad.
The music make you to dance with them.


https://www.youtube.com/watch?v=pfxB5ut-KTs

Budweiser Super Bowl XLVIII Commercial -- "Puppy Love"

https://www.youtube.com/watch?v=uQB7QRyF4p4#t=12

Budweiser Beer is the product being promoted to adults over 21. The target market is both male and female, over the age of 21, hardworking, responsible, country lifestyle. This ad was created for Brand awareness and does not tell you where you can purchase their product although it is common knowledge. In the Bellingham area I would say their biggest competitors are the micro-breweries but nationwide I would think it is Coors. Compared to the micro-breweries Budweiser is cheaper but the selection and quality is inferior to the local micro-breweries. This commercial would not make me any more likely to go out and buy a Budweiser because I don’t drink alcohol, but I do enjoy the commercials.  

The Dream: all in or nothing ft. Messi, Alves, Suárez, Özil, RVP and more -- FIFA World Cup.

Youtube is one of media advertising for some of products. I found this advertising when I want to watch movie. We know Adidas is popular shoes brand in the world. In this video Adidas is one of sponsorship for FIFA World Cup 2014. Sponsorship is the financial support for special events, venues, or experiences and provides the opportunity to target specific groups. The target market of Adidas is not only football players but now after sponsored FIFA World Cup all age and genders familiar with Adidas shoes. Today many shoes branded with high quality comes to market place, which is a threat for Adidas Company. But Adidas still lead the market as sponsorship in sport events. This marketing communication is very interesting for me especially this advertising played by popular football player!

YOU•C1000 Vitamin "Batik" commercial with Miss Universe 2011 Leila Lopes

I think this is really good advertising though. I got a message from this ads is no matter our color is, true beauty comes out from our inside. Beauty doesn't mean always from outside, but having healthy body and a good heart are enough to be attractive also it;s how they promote our "Batik" (Traditional clothes from Indonesia) to the world. I personally love this ad, its so pretty and cool enough !!!

Excellent Way To Take a Message To The Public, Love The Design !

I think make an advertise on the outside of buses is the most impressions possible. Exterior bus advertising is popular for all industries, including private companies and government and nonprofit agencies. Buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages, I got a message from this ad is a huge campaign to make or stay fresh London as you chew Mentos and get breath-freshening effect in its unique, Anyway, excellent way to take a message to the public. Very effective and very creative. Well done 

Annual SAS Sale!

I got this coupon from my mail box last week. This is one of Organization's promotion objectives for selective demand. This coupon is for specific brand "SAS shoes". SAS is one of handicraft and leather shoes factory in United State. SAS shoes offer many kind of women and man shoes with old and modern style. Unfortunately in this coupon company does not mention where we can buy the shoes. The target markets of SAS are business people or employee, the price is higher than other leathers shoes but this company guarantee with higher quality. I do not really like this marketing communication because usually the products are life cycle products.

Dove in a share-worthy campaign

            

            Dove got it right again becoming a video viral with its marketing activity when in 2013 they did “Dove Real Beauty Sketches” in which a group of women describe themselves to a FBI artist who drew without see them. Then, the artist drew these women again based on a description of someone else. After that, the women are invited to look the sketches realizing that the second one is more flattering than the first. I first saw the video when a friend of mine who works in an advertising agency sent me the link. As many others, I got emotional by the end of the video. Through this campaign more than promoting any of its products, Dove is connecting with their target market. It touches in a subject that is pretty sensitive for women worldwide: beauty. Any female over its 20s that works, takes care of the house, hangs out every once in a while have faced the sense of not being beautiful enough. The campaign itself says that only 4% of women consider themselves beautiful and communicates straight to them that “they are more beautiful than they think”, filling this necessity of acceptance that women sometimes need. Finally, the campaign creates a big brand awareness and truly likable because, after all, these women will probably next time buy from a brand that had shown they are beautiful  over any other who keeps telling them that they need to change something in their appearance.

Check it here 

Worst Form of Marketing.. Ever?

                                             Human Directional Advertising Sign Holders.

That is the most professional title I could find for those that wave Domino's signs and the like out on the street at passing motorists and pedestrians.

The least professional title I could find is professional distracting traffic hazards.

This is my personal least favorite type of marketing.
I believe it is not only is it distracting and a real traffic hazard, but I also question it's effectiveness (the business the sign holder above was promoting is now closed). Everything from guns to pizza to fresh salmon utilizes this marketing technique here in Bellingham. Seems to me to be more popular here than in other places I have lived or visited and I wonder why that is. Perhaps the abundance of cheap labor, or perhaps maybe it is because so many other businesses do it, businesses figure it must be worth it.

Regardless of the reason for the abundance of human sign holders in the area, it doesn't seem to be a trend that's going away anytime soon.

Goodyear Blimp- Best Marketing Campaign Ever?

In a debate over the best marketing promotion of all time, many products would have to be considered, but I believe the Goodyear Blimp would win the title.  2015 marks the 90th year of continuous operation of the airship program by Goodyear making it perhaps the nation's longest running promotional campaign and debatably, the most successful. First used for marketing and promotion in 1925, the Goodyear Blimp has been part of, and provided aerial footage of countless major events. From Presidential inaugurations to Super Bowls to World Series games, the Blimp has excited and thrilled spectators by it's presence and the images it produces, throughout the world.

The target market of this marketing campaign is literally, everyone. The brand recognition created by the promotion is priceless and definitely plays a part in making a person more likely to buy their products. I know it makes me more likely to buy their tires.  With little to no direct  pitch for the products or where to buy, and no mention of any competitors, the Goodyear Blimp gets and holds peoples attention better than any other promotion. Ever.