Why We Trust & Love Toyota...

I first saw this video when I was watching the show, and found it to be meaningful, and it also gives a good perspective if you want to find a reliable Brand to buy. This Top Gear video is really interesting in terms of how they demonstrate a Toyota Truck, and how it is tested to the limit as if the Truck is going to break down or die but in reality it's doesn't because the meaning behind this video shows that after all this Truck has been through the people who build Toyota build it to be  bulletproof, and that's why many Americas love to buy a Toyota Truck or car is because they have a reliable motor, and are great when it comes to their safety ratings. So when most people hear or see a Truck advertisement they think of men and their trucks well this particular advertisement video could be targeted toward anyone because it basically shows not only how strong the truck is but gives Toyota the overall brand  a good rating as far as being reliable, and lasting a long time. This video is demonstrating a need in terms of everyone who is looking for a good reliable truck or brand this is it. I would say this product offers brand awareness yet it also makes you think in terms of would you buy this truck because it has a great motor that is reliable and the truck went through a lot, and was still bulletproof. Overall I would say Toyota's competitor would be Honda both great brands, and reliable but I would say Toyota may have an edge over Honda. In the end this marketing communication activity makes me more likely to purchase this truck because it basically shows it being tested to the limit, and that the manufacture of Toyota lives up to their standards as an overall great Brand, and Truck.