A few months back, AT&T released a commercial advertising the company's 4G coverage. Lasting 30 seconds, the commercial briefly depicts the story of a couple on a cross-country road trip. And we all know that music and road trips go hand in hand - which is exactly what the cell phone service provider is trying to prove.
This is where clever marketing comes into play. All of the music for the journey is streaming through the woman's cell phone. And each song is perfectly tailored to the traveling pair; a song mentioning the west coast plays while the couple drives through California, as they near Colorado 'Rocky Mountain High' begins to play, then you hear 'All My Exes Live in Texas' as you guessed it, the pair drive through the lone-star state, next comes a little CCR for the cruise through New Orleans, and to conclude the journey 'New York Groove' plays as the couple crosses the Brooklyn bridge back home. It's important to note that right before the final song starts, AT&T makes the following statement: "the perfect song for everywhere can be downloaded almost anywhere."
Clearly, AT&T knows that cell phone users across the country expect the best service possible, and they are targeting those people that use their devices for media and other applications that require 4G service for optimal performance. The company furthers this message by telling viewers "it's what we do with what you do." AT&T even goes so far as to mention their largest competitor, Verizon, at the end of the commercial. Seems like they have all their bases covered. I know I was hooked on the music alone! Oh, and maybe those beignets (the delicious pastries shown) too...
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