What makes sports related with airlines? The answer is sports
celebrity forms attractions toward what is being advertised. Regardless of the
product or service being offered, the minutes it is seen or used by a famous
person then its selling would be like hot cakes! With that theory in mind,
Turkish Airlines trying to grasp the sport fans all over the world to choose
the same airlines as their favorite sport stars. The Turkish airlines has
specifically branding themselves as Europe’s best premium business class seat by
choosing famous brand ambassadors such as Kobe Bryant-NBA/Basketball, Lionel
Messi-FIFA/Soccer, and Caroline Wozniacki-WTA/Tennis.
The ambassadors’ selection merely because the sports they
are persistently playing and representing are the world top five most watched
sports. These sports fans are a huge chunk of potential market for Turkish
Airline. The ad shows a little, autograph-seeking sports fan being lured back
and forth on an airplane as Bryant and Messi each try to outdo each other with
increasingly impressive tricks. But if you pay attention to the ad itself, it
is not about their skill and ability in sports they do but more of showing the
experience when you fly with Turkish Airline. Flying has never been as
enjoyable as with Turkish!
Other Turkish Airline advertisements are Kobe Bryant and Caroline Wozniacki
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