When I first saw this video in August I knew it would attract a lot of attention because most parents want to save money when shopping for pretty much anything but it's back to school shopping that can cost many parents an arm and a leg if they have more than one kid. This advertisement is promoting Kohl's and their clothing, and great deals for back to school shopping. It is targeting children-teenagers who want to shop for the latest trends, and still save their parents money in the long run. This advertisement is creating awareness to parents, and kids that Kohl's is having a huge sales for back to school which means sales, and it's try to get you the customer to go check it out who wouldn't want to save money, and get lots of great brand name clothing at a great price. I would say Macy's would be the competitor for Kohl's yet we could break this down, and overall when it comes down to coupons Kohl's has a lot to offer cause if you spend over $50 you get $10 back in Kohl's cash to you toward your next purchase, can't beat that. This Marketing advertisement makes me want to go check out the store, and what they have to offer in terms of brand name clothing, discounts, and saving money as we enter another year of back to school shopping.
Students in Whatcom Community College's Principles of Marketing blog about interesting, cutting edge, unique, or creative marketing activities they encounter in their daily lives
Wednesday, December 5, 2012
Expect Great Deals at Kohl's
When I first saw this video in August I knew it would attract a lot of attention because most parents want to save money when shopping for pretty much anything but it's back to school shopping that can cost many parents an arm and a leg if they have more than one kid. This advertisement is promoting Kohl's and their clothing, and great deals for back to school shopping. It is targeting children-teenagers who want to shop for the latest trends, and still save their parents money in the long run. This advertisement is creating awareness to parents, and kids that Kohl's is having a huge sales for back to school which means sales, and it's try to get you the customer to go check it out who wouldn't want to save money, and get lots of great brand name clothing at a great price. I would say Macy's would be the competitor for Kohl's yet we could break this down, and overall when it comes down to coupons Kohl's has a lot to offer cause if you spend over $50 you get $10 back in Kohl's cash to you toward your next purchase, can't beat that. This Marketing advertisement makes me want to go check out the store, and what they have to offer in terms of brand name clothing, discounts, and saving money as we enter another year of back to school shopping.
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