http://vimeo.com/9912130
You’ve all seen it before: Apple products in movies. They’re everywhere, from the Mac that save the day in Independence Day to Sex and the City. According to the wiki on product placement, Apple does not pay for this, but also doesn’t say how they get in there. Last year, Apple products showed up in 30% of top movies; but the trend is decreasing — 2009 was 46%, 2008 at 50%. Many companies have learned this — go figure — from Apple and are now paying to get their products in there.
I have posted a link to a video on Vimeo.com that is about seven minutes long and it reveals how Apple has used product placement through movies. I think this is a great video because stuff like this always seems to go unnoticed at first because you are so involved in the movie but when you go back and take a look there is always an "Ah ha" moment.
You’ve all seen it before: Apple products in movies. They’re everywhere, from the Mac that save the day in Independence Day to Sex and the City. According to the wiki on product placement, Apple does not pay for this, but also doesn’t say how they get in there. Last year, Apple products showed up in 30% of top movies; but the trend is decreasing — 2009 was 46%, 2008 at 50%. Many companies have learned this — go figure — from Apple and are now paying to get their products in there.
Clearly, it was a good move from the beginning. Many people watch a celebrity use a product and immediately go buy it. Just wait until someone famous tries out the Vibram Five Fingers. Still congrats to Apple for figuring out the world.
I have posted a link to a video on Vimeo.com that is about seven minutes long and it reveals how Apple has used product placement through movies. I think this is a great video because stuff like this always seems to go unnoticed at first because you are so involved in the movie but when you go back and take a look there is always an "Ah ha" moment.
No comments:
Post a Comment