Bribery works like a.... Charm?

Bribery works like a charm..... 

Kay Jewelers Open Heart Diamond Necklace

-Sorry about the quality but, I couldn't find the actual commercial.-

This commercial took it to a whole new level. Families have a lot to deal with when divorce is involved and now they have possibly created; 1.) A little girl or Mom with high expectations 2.) A disappointed little girl or Mom when the expectations aren't filled AND 3.) A poor man who is probably already having a hard time connecting with a future step child thinking he has to buy the kid something for them to like him.

I was watching television when this Kay Jewelers commercial aired and right away I knew I wanted to use it for my blogging assignment. I was so shocked by the companies tactics I thought it was worthy to blog about. Also, as I was searching for the video I found there were many other forums and blogs which discussed their disappointment in this commercial.

This advertisement is definitely targeted towards men and women who are blending families and even the children. The goal of this commercial is to promote and raise sales for  Kay Jeweler's "Open Heart" collection. This commercial plays into people's insecurities, and attempts to give people the "have to have" feeling. Their product is definitely not a necessity although after this commercial it may feel that way, especially if the potential consumer is watching television with the child who's parent they will be marrying.

Personally, I completely disagree with this tactic. I think the subject of blending a family can be very sensitive and personal. I would say this advertisement from Kay Jewelers almost plays into the guilt factor. It teaches men to use bribery, and mother and daughters to have high expectations. I have seen commercials from Kay Jewelers which I have enjoyed and thought were very sweet, but this commercial gives me a negative feeling towards Kay Jewelers.