It's no secret that Volkswagen creates clever, memorable commercials. This short video surfaced in 2011 to promote the manufacturers Tiguan model yet you are unaware of what exactly the commercial is promoting until the piñata slowly spins, revealing the infamous Volkswagen emblem.
Normally a piñata breaks after only a few swings of a bat, but not this one. The car-shaped piñata takes a serious beating - by both father and son - without even so much as a dent to the exterior. By showcasing the fact that the Tiguan is durable and safe, Volkswagen targets families whose main concern is safety. Whether its a young couple just starting their family, or a family welcoming a second or third child, a car must be safe and it must be "built like a Volkswagen."At only 31 seconds in length, the commercials main purpose is to generate awareness of the new model. The car is only seen for roughly 5 seconds, however, upon the videos termination viewers are left with a generous description of the vehicle.
Volkswagen has been prevalent in the automotive industry for many years and continues to keep a strong following. A large competitor for the company is Volvo; another foreign car manufacturer that focuses on producing safe, family vehicles. Personally, I am biased toward Volkswagen and envision myself owning one at some point in my life. That being said, I do feel that Volkswagen is superior to it's competition in regards to both price and quality. It doesn't hurt that is has awesome commercials either.
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