I was sitting on my big, comfy couch in the livingroom enjoying a well deserved glass of pinot noir after studying for three hours for an upcoming test on business computer systems (Excel, to be specific) when I first saw this commercial on my television. I was thinking to myself, "Jeez! They're putting out another dorky, romantic Christmas comedy out and there will probably be a soundtrack". As I watch, I'm embarrased to admit, I start thinking to myself that I probably won't pay to see it in a theater, but I'll watch in when it's On Demand. I watch them as they dance in the airport like the kids from The Breakfast Club (many of you are probably too young to have seen this movie) and I felt myself rooting for them as they were getting on separate planes.
When they both realized that it was a mistake to leave each other (how long of a layover did they have?) and leave their gates to race and find one another, I was nearly on the edge of my seat in anticipation...
WHAM! Now I did NOT see that coming! Really? Sears's top 10 brand name appliances in the middle of the airport? I am totally baffled but also impressed with this shock/humor advertising style. It really comes out of nowhere but I think that is the point. It is definitely memorable and I knew instantly that this would be a choice for my blogging assignment.
I had, of course, heard of Sears before and am aware that they sell appliances. I think this advertisement is directed at homeowners, people who may be looking to upgrade their kitchens or rentals to attract a better class of tenant. Sears has many competitors for appliance sales. Lowe's, Home Depot, and probably Crazy Bob"s Appliance Giant ( I hear he will kill a seal to make a deal) but I think that their innovative and humorous ad campaign will set them apart from the rest.