Follow your heart

The commercial activity reflects the people trying to make their career. The boss sits in his office and enjoys the time but the workers always have to work whether they like the job or not. At once, the heart of the worker falls out, and it goes to the boss to say something really especially important news “I Quit.” Finally, the ad says “follow your heart.”  

The service promoted here is the website, www.careerbuilder.com, for those who are yearning for their lifelong loving career. The advertisement is clearly directed towards the youth to help them make their career, and it also creates brand awareness of the website. The advertisement is really heart appealing.

Drive through challenges

                    I saw this advertisement a month ago. This is an advertisement for Mercedes Benz car. In the advertisement the guy gets a challenge to follow the courier vehicle through which is he sends a nice dress as a gift mistakenly to her mom instead of her girlfriend, and the dress which he selected for her mother gave to his girlfriend. Now he has the challenge to get that gift before it reaches to his mother. He follows that courier vehicle wherever it goes. During the driving he faced many challenges and finally when he received the gift, her mom was behind him and snatched the gift from him as she thought it was for her. The idea is driving through challenges is really incredible because as we know everyone faces many challenges while driving. Every day, we get some new challenges such as, traffic jam, red signal especially when you the going to office or anywhere else, bad weather, and a long way to go.

 In this commercial, the product they promoting is a car which has all the facilities that can help us in any situation when we drive, and they are showing each quality one by one so that people can realize when and where we have to all those functions. The product has always been highlighted and the name of the brand and the logo of the company is permanently fits in front. I really appreciated this idea because while you are watching commercial you eagerly want to know the product name and brand, and at the very end it says “the next challenge is not really faraway “which means people should buy this product because it really to chase any challenge. The tagline of the product is really attractive which says “the best or is nothing “in my point of view they wanted to say never could be better than this.

I was sitting on my big, comfy couch in the livingroom enjoying a well deserved glass of pinot noir after studying for three hours for an upcoming test on business computer systems (Excel, to be specific) when I first saw this commercial on my television. I was thinking to myself, "Jeez! They're putting out another dorky, romantic Christmas comedy out and there will probably be a soundtrack". As I watch, I'm embarrased to admit, I start thinking to myself that I probably won't pay to see it in a theater, but I'll watch in when it's On Demand. I watch them as they dance in the airport like the kids from The Breakfast Club (many of you are probably too young to have seen this movie) and I felt myself rooting for them as they were getting on separate planes.
When they both realized that it was a mistake to leave each other (how long of a layover did they have?) and leave their gates to race and find one another, I was nearly on the edge of my seat in anticipation...
WHAM! Now I did NOT see that coming! Really? Sears's top 10 brand name appliances in the middle of the airport? I am totally baffled but also impressed with this shock/humor advertising style. It really comes out of nowhere but I think that is the point. It is definitely memorable and I knew instantly that this would be a choice for my blogging assignment.
I had, of course, heard of Sears before and am aware that they sell appliances. I think this advertisement is directed at homeowners, people who may be looking to upgrade their kitchens or rentals to attract a better class of tenant. Sears has many competitors for appliance sales. Lowe's, Home Depot, and probably Crazy Bob"s Appliance Giant ( I hear he will kill a seal to make a deal) but I think that their innovative and humorous ad campaign will set them apart from the rest.

The Dove Beauty Around us campaign came out in 2009. At the time that the campaign was released, I was enormously pregnant, and just newly wed. My hormones were all over the place, and I was feeling miserable about my looks, especially since my husband was already starting to reveal how shallow he was by mocking my size.
This ad, which shows women of every color, shape, and size, struck a chord with me. As a child and teenager, my grand passion was ballet, until I was fifteen years old, and, due to an abnormal growth spurt, of five inches in as many days, I developed severe knee problems, and was forced to give up my dreams of becoming the country's next prima ballerina. Pair that with asthma that just worsened as I was unable to exercise, and my tiny physique was gone.

For the past eighteen years I have struggled with my self-image, and my husband leaving me for a woman half my size just added to it.
This commercial, with its declaration that beauty can be found in those of all proportions, from gamine to rubenesque, cheers me up every time that I see it, as well as prompting me to run to the nearest store for a bar of Dove.

Take the Music for a Ride

A few months back, AT&T released a commercial advertising the company's 4G coverage. Lasting 30 seconds, the commercial briefly depicts the story of a couple on a cross-country road trip. And we all know that music and road trips go hand in hand - which is exactly what the cell phone service provider is trying to prove.
This is where clever marketing comes into play. All of the music for the journey is streaming through the woman's cell phone. And each song is perfectly tailored to the traveling pair; a song mentioning the west coast plays while the couple drives through California, as they near Colorado 'Rocky Mountain High' begins to play, then you hear 'All My Exes Live in Texas' as you guessed it, the pair drive through the lone-star state, next comes a little CCR for the cruise through New Orleans, and to conclude the journey 'New York Groove' plays as the couple crosses the Brooklyn bridge back home. It's important to note that right before the final song starts, AT&T makes the following statement: "the perfect song for everywhere can be downloaded almost anywhere."
Clearly, AT&T knows that cell phone users across the country expect the best service possible, and they are targeting those people that use their devices for media and other applications that require 4G service for optimal performance. The company furthers this message by telling viewers "it's what we do with what you do." AT&T even goes so far as to mention their largest competitor, Verizon, at the end of the commercial. Seems like they have all their bases covered. I know I was hooked on the music alone! Oh, and maybe those beignets (the delicious pastries shown) too...

Bribery works like a.... Charm?

Bribery works like a charm..... 

Kay Jewelers Open Heart Diamond Necklace

-Sorry about the quality but, I couldn't find the actual commercial.-

This commercial took it to a whole new level. Families have a lot to deal with when divorce is involved and now they have possibly created; 1.) A little girl or Mom with high expectations 2.) A disappointed little girl or Mom when the expectations aren't filled AND 3.) A poor man who is probably already having a hard time connecting with a future step child thinking he has to buy the kid something for them to like him.

I was watching television when this Kay Jewelers commercial aired and right away I knew I wanted to use it for my blogging assignment. I was so shocked by the companies tactics I thought it was worthy to blog about. Also, as I was searching for the video I found there were many other forums and blogs which discussed their disappointment in this commercial.

This advertisement is definitely targeted towards men and women who are blending families and even the children. The goal of this commercial is to promote and raise sales for  Kay Jeweler's "Open Heart" collection. This commercial plays into people's insecurities, and attempts to give people the "have to have" feeling. Their product is definitely not a necessity although after this commercial it may feel that way, especially if the potential consumer is watching television with the child who's parent they will be marrying.

Personally, I completely disagree with this tactic. I think the subject of blending a family can be very sensitive and personal. I would say this advertisement from Kay Jewelers almost plays into the guilt factor. It teaches men to use bribery, and mother and daughters to have high expectations. I have seen commercials from Kay Jewelers which I have enjoyed and thought were very sweet, but this commercial gives me a negative feeling towards Kay Jewelers. 

It's Not Built Like a Piñata

It's no secret that Volkswagen creates clever, memorable commercials. This short video surfaced in 2011 to promote the manufacturers Tiguan model yet you are unaware of what exactly the commercial is promoting until the piñata slowly spins, revealing the infamous Volkswagen emblem.

Normally a piñata breaks after only a few swings of a bat, but not this one. The car-shaped piñata takes a serious beating - by both father and son - without even so much as a dent to the exterior. By showcasing the fact that the Tiguan is durable and safe, Volkswagen targets families whose main concern is safety. Whether its a young couple just starting their family, or a family welcoming a second or third child, a car must be safe and it must be "built like a Volkswagen."At only 31 seconds in length, the commercials main purpose is to generate awareness of the new model. The car is only seen for roughly 5 seconds, however, upon the videos termination viewers are left with a generous description of the vehicle.

Volkswagen has been prevalent in the automotive industry for many years and continues to keep a strong following. A large competitor for the company is Volvo; another foreign car manufacturer that focuses on producing safe, family vehicles. Personally, I am biased toward Volkswagen and envision myself owning one at some point in my life. That being said, I do feel that Volkswagen is superior to it's competition in regards to both price and quality. It doesn't hurt that is has awesome commercials either.

The Dubai Mall Shopping and Life Time Experience

The Dubai Mall is the worlds largest shopping malls in terms of total area, and is the sixth largest in terms of gross leasable area. It forms a part of the Burj Khalifa complex, and offers about 1200 shops.

Unveiled on 4th November 2008 with about 600 retail outlet, the mall recorded a visitor turn-out of more than 60,000 following its opening. The mall recorded more than 37mn visitors during its first year of operations, and attracts more than 750,000 visitors each week. In the month of March 2010, Dubai Mall recorded more than 5mn visitors during the occasion of Dubai Shopping Festival.

The Dubai Fountain

Designed by California-based WET, who created the Fountains of Bellagio at Las Vegas, the world’s largest dancing fountain, the Dubai Fountain is located on the 30 acre Burj Khalifa Lake. The fountain shoots water jets 500ft. high, matching that of a 50-storey building. The 900ft. tall fountain goes five circles of various sizes and two central arcs.

The shows are repeated every 30 minutes from 6pm to 10pm on weekdays and from 6pm to 11pm on weekends.

Dubai Aquarium

The Dubai Aquarium is one of the largest tanks in the world, with a size of 51m x 20m x 11m, and offers world’s largest viewing panel. The Aquarium has more than 33,000 live animals that represent more than 85 species, with over 400 sharks and rays. The acrylic walk-through of the Aquarium offers a close-encounter with some interesting underwater animals on the planet. There is a special ‘lunar-cyclic’ lighting system being installed that can change the ambience of the tank, depending on the time of the day.

Underwater Zoo

The underwater zoo offers great aquatic experience, whether it is walking along the Rainforest, Living Ocean environments or the Rocky Shore, visitors may find themselves face to face with Giant Catfish, Piranha, Otters, Penguin Colony and more.

Kobe Bryant vs Lionel Messi

What makes sports related with airlines? The answer is sports celebrity forms attractions toward what is being advertised. Regardless of the product or service being offered, the minutes it is seen or used by a famous person then its selling would be like hot cakes! With that theory in mind, Turkish Airlines trying to grasp the sport fans all over the world to choose the same airlines as their favorite sport stars. The Turkish airlines has specifically branding themselves as Europe’s best premium business class seat by choosing famous brand ambassadors such as Kobe Bryant-NBA/Basketball, Lionel Messi-FIFA/Soccer, and Caroline Wozniacki-WTA/Tennis.

The ambassadors’ selection merely because the sports they are persistently playing and representing are the world top five most watched sports. These sports fans are a huge chunk of potential market for Turkish Airline. The ad shows a little, autograph-seeking sports fan being lured back and forth on an airplane as Bryant and Messi each try to outdo each other with increasingly impressive tricks. But if you pay attention to the ad itself, it is not about their skill and ability in sports they do but more of showing the experience when you fly with Turkish Airline. Flying has never been as enjoyable as with Turkish!

Other Turkish Airline advertisements are Kobe Bryant and Caroline Wozniacki

The Hobbit takes flight in Air New Zealand

To promote the upcoming film ‘The Hobbit: An Unexpected Journey’, Air New Zealand cleverly creates a safety briefing/marketing promotion/movie teaser that goes viral just 24 hours after it was posted on their YouTube channel. This video ingeniously targeting not only the airline passengers but also the Tolkien’s popular trilogy book fans slash movie buff who wants to experience the Middle-Earth livelihood as portrayed in ‘The Hobbit: An Unexpected Journey’.

The idea is simple. An attention-grabbing safety briefing which is mandatory for the airline passengers, thus acting as a strategic promotion to another Peter Jackson’s masterpiece after The Lord of the Rings series. Furthermore, Air New Zealand unveiled its custom livery ‘Hobbit’ theme on one of their Boeing 777-300ER. It is the largest graphic ever applied to an aircraft and took 6 days and 400 man-hours to complete. This unique livery is made particularly to complement the world premiere of The Hobbit movie which took place in Wellington, New Zealand. Again, these video shows another comprehensive and mutual marketing tool between Warner Bros Entertainment, New Zealand Tourism Board, and Air New Zealand itself in particular.

Through this safety video advertisement, Air New Zealand did not asked its viewers to directly purchase any of their tickets, but more than that, it creates an intriguing marketing tools combination of the New Zealand experience or so called the Middle-Earth, the journey of Bilbo Baggins who is swept to the quest of Dwarf Kingdom by Gandalf the wizard, and lastly the flying experience of Air New Zealand.

Refinance for CASH!

https://www.navyfederal.org/membership-benefits/offers-discounts/holiday-refi-250.php


Refinance for CASH!
By: James Shively


Every time I log in to my bank account with Navy Federal Credit Union they have small ads on the side of the website with specials and whatnot going on at the time with the credit union. Well about a month ago they had one on there that was a special for car loans. It said that if you refinanced your car loan from another financial institution that they would give you $250 for switching over to Navy Federal Credit Union. This seemed a little suspicious and sure enough there was some fine print but I had one car loan with Navy Federal already and it made sense to have my other one with Navy Federal as well. I had never heard of this deal before but since I did already have a different car loan with them I knew that they had better interest rates so I figured it would be a safe bet to switch over. This advertisement was directed toward members of Navy Federal that log-in online to view their balances. I felt that it was very effective because I acted on it and switched over my car loan. I satisfied the need to get $250 for a win-win situation. Other banks or credit unions doing similar offers would be the primary competitor but they were offering a lower amount and higher interest rates so no thank you. I felt like it was a good add and simple and effective.