This is a commercial is from Princess Cruise line selling their services. This marketing medium shows people being pampered and all having a really good time. Looking at this, it makes me want to go out on a cruise myself. I located this while browsing on you tube. Learning about the cruise industry from our tourism class has opened a new window for me. This commercial solidifies the idea that I will one day enjoy a cruise myself. What man or woman would not want to experience this kind of affordable luxury.
If you can consider that a hotel resort to be a competitor, I think that just having the difference of a floating resort is enough to keep people in this market. People like new things, this is a good variety for all that can afford it to go out and enjoy something different in their lives. The targeted market here is people of the middle class of any gender, that enjoy a variety of activities in their life.
No comments:
Post a Comment