I found this fun entertaining piece on you tube. It advertises Coke in a unique way, by showing giant polar bears with human like characteristics. It is not mentioned where to get the product, but we all know and it is more of a reminder that Coke is there. Any one could be the target of this commercial, if you can spare a buck, you are in this group. This satisfies the need for a cool refreshing beverage and makes you feel active because of the bears frolicking all around. The competitors should worry, I think this is a very good persuasive ad that can steer me in their direction.
I will keep this image in my mind for some time to come and it is likely to influence my buying decision when looking for a cola product.
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