This is absolutely one my favorite commercial of all times.The first time I saw this advert on Television,I felt in love with it.Its a KFC commercial for promoting fried chicken,However,there is more to this commercial.It tells the viewers a story just by watching it.I think it gives the audience the thought of,no matter how young or old you are,you will crave for their fried chicken.What KFC promoters did for this commercial was to actually add a consistent message to the advert, by making it accommodate the whole family.In my opinion,this commercial has developed a strong and mutual relationship with its customers. Conversely, we all know that the real objective for this ad is for marketing their brand and making their offering publicly through social media channel, and of course making profit.To sum it up,I would definitely say this commercial appeals as emotional and touching to the society and it really came through for KFC.
Students in Whatcom Community College's Principles of Marketing blog about interesting, cutting edge, unique, or creative marketing activities they encounter in their daily lives
Thursday, December 12, 2013
KFC,FOR THE LOVE OF CHICKEN
This is absolutely one my favorite commercial of all times.The first time I saw this advert on Television,I felt in love with it.Its a KFC commercial for promoting fried chicken,However,there is more to this commercial.It tells the viewers a story just by watching it.I think it gives the audience the thought of,no matter how young or old you are,you will crave for their fried chicken.What KFC promoters did for this commercial was to actually add a consistent message to the advert, by making it accommodate the whole family.In my opinion,this commercial has developed a strong and mutual relationship with its customers. Conversely, we all know that the real objective for this ad is for marketing their brand and making their offering publicly through social media channel, and of course making profit.To sum it up,I would definitely say this commercial appeals as emotional and touching to the society and it really came through for KFC.
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I actually really enjoyed this commercial. Maybe its because it plays on the sappy side of emotions and automatically had me hooked in the beginning with the adorable old couple dancing. Then at the end when the little girl says 'I'm hungry!" made me laugh because I can see myself doing that. I think that the commercial really was trying to hit home with people on this one.
ReplyDeleteIt is a good advertisement. KFC has targeted not only the kids, but also teenagers, the younger ones as well as the grown ups, The way this ad has been designed is so eye-catching to hook the viewers.
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