Everybody loves their family to be around them as long as they live. It is the most wonderful and blessed thing that could ever happen to you. But can u imagine loosing one of them? maybe your brother or sister, or your mom or your dad? Hope none of us ever have a life like that. Every year 440000 people are killed or injured by distracted drivers. Above is a commercial named Last Word, the message conveyed is that drivers should not text or use any kind of electronic devices while driving. Don't you think this rule is very simple? buy yet dangerous if you fail. Would You like a text message to be your last word? absolutely not. The advertisement creates emotional feelings among the viewers and makes them understand the seriousness of the issue. In the commercial there was a beautiful family of three, a mom, dad and a 12 year old son. The dad while driving was messaging and loses control of the car and dies in a car crash. The family suffers huge loss especially the son. The message is simple and is conveyed in an effective way through capturing the viewers emotions . It makes you stop and think for a moment about your family, your loved ones who would be the victims to pick up the pieces. So take a pledge and not let it happen to your family.
Friday, December 6, 2013
The Last Word
Everybody loves their family to be around them as long as they live. It is the most wonderful and blessed thing that could ever happen to you. But can u imagine loosing one of them? maybe your brother or sister, or your mom or your dad? Hope none of us ever have a life like that. Every year 440000 people are killed or injured by distracted drivers. Above is a commercial named Last Word, the message conveyed is that drivers should not text or use any kind of electronic devices while driving. Don't you think this rule is very simple? buy yet dangerous if you fail. Would You like a text message to be your last word? absolutely not. The advertisement creates emotional feelings among the viewers and makes them understand the seriousness of the issue. In the commercial there was a beautiful family of three, a mom, dad and a 12 year old son. The dad while driving was messaging and loses control of the car and dies in a car crash. The family suffers huge loss especially the son. The message is simple and is conveyed in an effective way through capturing the viewers emotions . It makes you stop and think for a moment about your family, your loved ones who would be the victims to pick up the pieces. So take a pledge and not let it happen to your family.
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That is really heart touching and a little bit bothering too, because just the thought of losing loved ones can disturb people. What I have noticed is that these type of public service messages mostly follow the same pattern of emotional effects or some real stories. And I think this works.
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