Owning a car has long been seen as a means of gaining flexibility of transport. It means less dependence on public Transport. In addition, it may also be considered to be a confidence booster to own a nice car. And most of all, cars are taken as status symbols in the modern world. So, who wouldn't want to be an owner of a decent looking car? of course everybody does!
This Advertisement is unique and interesting as it uses a story to describe the company and its offering. All of us are familiar with Chevrolet cars. Throughout its 100 year history, Chevrolet has created hundreds of different cars and trucks. Many have their passionate fans and collectors. Some stand out as iconic personifying the spirit, style and dependability that have defined Chevrolet. This is a story based on a chevy 1965 Impala.
A man in his early 30s recalls his childhood memories in a Chevy Imapala. His dad was very much attached to the car and treated it as his own baby. But due to the hardships they have to give it away to feed their family. Eventually the children grew up into young men and now they are trying to trace the old car to give their father his most valuable treasure for his birthday! Such a lovely gift it is. After a lot of struggling they finally got the car "the same old Chevy". They took their dad to the park on his birthday. while the old man was having fun with his grandchildren he saw a glimpse of the Yellow Chevy, and instantly he knew it is his old Chevy, his car The birthday gift was heart touching and the dad was so surprised and unbelievably happy. It shows the depth of the relationship between the car and the old man. It shows how deep Chevy can run into your lives, memories and relationships.
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