This video I saw on YouTube. That is very interesting
because two different branding one commercial. They are using their competitors
as promotional too. Apart from their own brands advertisement they are also
advertising their competitor. In this advertisement what I understand is, coca
cola also wants to show that coca cola is healthy for every one even for kids,
I don’t know the legal implications of this advertisement that coca cola use
Pepsi to promote its own brand, but these advertising attract every one.
OMG Tuba, I know that advertising is important for the brand because they want to make their offering public and recognized.However,in this commercial I feel like coke has crossed the line,I do not think its OK for them to take advantage of Pepsi like that in their ad,again they also include a child in the commercial to make it look innocent.I think its unfair for the competition.
ReplyDeletehi Caroline,
ReplyDeleteyou are right, but if you search, Pepsi did the some.
I watched this video and found this interesting and little bit confusing because two brands of carbonated water which are arch rivals are in the ad, i really want to know legal implications if someone like coca cola use the brand pepsi to promote its own product, but in a nutshell this advertisement send a strong message to its viewers that coca cola is much better than pepsi and even children love to have it.
ReplyDelete