Thursday, December 12, 2013

KFC,FOR THE LOVE OF CHICKEN







This is absolutely one my favorite commercial of all times.The first time I saw this advert on Television,I felt in love with it.Its a KFC commercial for promoting fried chicken,However,there is more to this commercial.It tells the viewers a story just by watching it.I think it gives the audience the thought of,no matter how young or old you are,you will crave for their fried chicken.What KFC promoters did for this commercial was to actually add a consistent message to the advert, by making it accommodate  the whole family.In my opinion,this commercial has developed a strong and mutual relationship with its customers. Conversely, we all know that the real objective for this ad is for marketing their brand and making their offering publicly through social media channel, and of course making profit.To sum it up,I would definitely say this commercial appeals as emotional and touching to the society and it really came through for KFC.

Monday, December 9, 2013

           How you ever done something in your life and then you repent from having doing so? or in a practical way, have you ever done any movement in your bank account without consulting or even knowing anything about what is being done? Nevertheless, many people say they do only things that they know or believe. Although, in order to not make these kind of mistakes we've got to consider some factors.
           I chose this video because it is a spectacular example of marketing a product or service, by teaching the customer more about financial topics, giving them more confidence in either investing or acquiring any service from the bank (credit card - Bank of America). Furthermore, this video explains to us two different ways of managing and securing our goods before making any movement in our assets.
After seeing this ad,I guess old farts like me will go to McD's without getting a kid's Happy Meal. However; I will bring my grandkid's with me.
I saw this commercial and yes, I have a pair of Joe Boxer's now

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Sunday, December 8, 2013

This commercial is a coffee in a  can in Japan.
Maybe you cannot understand Japanese, but this main character is the very famous acter in Hollywood, Tommy lee Jones.
When I lived in Japan, I watched this on TV.
This target is business man, woman, and even yong people who like coffee.
This coffee brand, Geogia, is famous brand in Japan. Also, there are many coffee brand in a can in Japan, so there is competition on TV's commercial.

Saturday, December 7, 2013

Pepsi vs. Coca-Cola


Pepsi vs. Coca-Cola

Halloween is time to dress up, go to haunted houses,  trick or treating on streets, have fun with all that crazy costumes. I was on Facebook just killing time a couple a days before Halloween when I saw this amazing commercial of Pepsi mentioning its main competitor Coca-Cola.





This ironic ad spread like virus on social medias such as Twitter and Facebook. Avoiding copyright issues Pepsi inverted the brand’s name “Cola-Coca”. In response to this ad some Coke fan’s used the same image with a different sentence, which was: “Everybody wants be a hero.” It sounds even more ironic. Just as a reminder the response wasn't official from Coca-Cola..


Cloudy



During my single week of summer vacation I went to San Francisco with a group of friends. One of the days, we were going out to explore San Fran. It was a really beautiful sunny day. We were just calmly walking on the streets when suddenly, five aircrafts started draw on the sky with a kind of smoke which came out of the planes. The message wasn’t clear at the beginning. Few seconds later and we could see the impressive advertisement of SAP. They were announcing cloud memory or cloud computing.
While walking downtown San Francisco we saw the huge headquarter of Oracle. Out side of the HQ the Oracle OpenWorld 2013 event was going on. Immediately, I associate why SAP decided to advertise their new product on that day. I’m sure that during SAP ads people in the event just couldn’t avoid looking to the sky. I thought that was a really clever and surprising ad.
Below you can check the video.


Seriously strong



The video I am going to share is funny and interesting to watch, I found this during search for videos for my assignment, its bit serious and one can feel sorry for the mouse who looks died when trying to eat cheese which was there to trap that mouse but suddenly mouse manage to escape from that death trap by using power, this video send a strong message to its viewers that how healthy and nutritious this cheese for everyone. Target market of this product is every cheese lover.

Happy to help.

                                                                       

   I watched this video during search for the videos for my marketing assignment, a small girl wake up early in the morning and ready for school and she could not find her sock but her cute dog manage to find a sock for her, on the way to school she remember her good days with her  dog, when she reached the gate of the school she came to know that she forget her tie, at the same time she saw her dog run towards her with a tie in his mouth, she became exited till than no one can understand the advertisement but finally voda phone shown on the screen, voda phone has strong relation with its clients and claims to be always in front to care its clients from all aspects, this video is from India  where market for telecom sector is so huge and voda phone is trying to make space for itself, its target market is middle class and lower middle class by offering a attractive packages for its valuable clients  

The Old Man and the Sky (Air Deccan)
This is an advertisement from an Indian airline company called Air Deccan. I saw this video on the internet and liked it very much. I liked how emotions and ordinary life of an Indian is shown in the video. The advertisement shows how important travelling by plane is for the ordinary people in India. The video is a very moving one and it describes how the airline company is investing in making the dream of ordinary Indians come true.

The airline is trying to make a place in the growing airline industry of India. I think the advertisement is a very effective on in the company’s attempt to grow. Any Indian would love to travel in the airline after watching this advertisement.  


Google Search Reunion:-


I was using face book and saw a video shared by a friend. I chose this video because the story is quite interesting and heart touching.  The advertisement is about Google. The Advertisement tells how people can use Google search in their life and how important role Google can play in connecting people and help live a happier life. Every day, and every where Google is there to help us to make our lives easier. The video is attractive and it’s about 3 & half mints long. It is a very moving advertisement and after watching the video I strongly believe that Google has become a really important part of our life and it has the power to make our life easy and happy. 
Windows Smart Phone
This is a commercial advertisement from Microsoft for its Smart Phone. I saw the commercial on the internet and liked it because it depicted a trend that is so widespread around us. The interesting thing in the commercial is that it is highlighting the negative impacts of smart phones on our lives and at the same time it is promoting another smart phone. The idea of criticizing the competitors’ product and offering a similar kind of product is quite interesting.

Microsoft is trying to make a place for its smart phone in the highly competitive market of smart phones that is led by Apple and Samsung. The company is a well known name all over the world for its revolution in software. I think after watching the commercial most people would be interested in looking at the smart phone and see how it is different from other companies.       
Incredible India
The Commercial is a part of the campaign of the industry of Tourism of the Government of India to promote tourism in the country. I saw the commercial in my Introduction to Hospitality class and I liked it very much. The commercial is aimed to attract the tourists to India and it is directed towards everyone who likes travelling and exploring. The commercial offers memorable experiences and fun for tourists belonging to all parts of the world.

The Commercial is unique and fascinating. It is only 90 seconds long but represents almost all the colors that belong to India. It shows the beautiful natural scenery, culture and traditions, festivals, wildlife, music, and the history of India. I found the commercial very insightful and attracting. I think it is a very useful commercial and anyone interesting in tourism would be interested in visited India after watching this commercial.     

Friday, December 6, 2013

"Evian water"



            Evian  is advertising its sparkling water bottle to the market through online; this is a kind of medium which make it possible to reach the majority of the targeted market living in near and far places. The commercial caught my attention while I was doing school using videos on You Tube. This is very interesting commercial that is selling the pure water to people of all different age groups and age.
            The water bottle was made to quench people’s thirst and it is a need for everyone for living because ‘water is a source of life’. Of course, I will go to a store and pick water bottles for me.  This bottle is found at leading stores where it is actually cheap; once more it provides people with energy to manage doing their daily activities.

coco cola



 This video I saw on YouTube. That is very interesting because two different branding one commercial. They are using their competitors as promotional too. Apart from their own brands advertisement they are also advertising their competitor. In this advertisement what I understand is, coca cola also wants to show that coca cola is healthy for every one even for kids, I don’t know the legal implications of this advertisement that coca cola use Pepsi to promote its own brand, but these advertising  attract every one.

The Chevy Story



Owning a car has long been seen as a means of gaining flexibility of transport. It means less dependence on public Transport. In addition, it may also be considered to be a confidence booster to own a nice car. And most of all, cars are taken as status symbols in the modern world. So, who wouldn't want to be an owner of a decent looking car? of course everybody does!

This Advertisement is unique and interesting as it uses a story to describe the company and its offering. All of us are familiar with Chevrolet cars. Throughout its 100 year history, Chevrolet has created hundreds of different cars and trucks. Many have their passionate fans and collectors. Some stand out as iconic personifying the spirit, style and dependability that have defined Chevrolet. This is a story based on a chevy 1965 Impala.

A man in his early 30s recalls his childhood memories in a Chevy Imapala. His dad was very much attached to the car and treated it as his own baby. But due to the hardships they have to give it away to feed their family. Eventually the children grew up into young men and now they are trying to trace the old car to give their father his most valuable treasure for his birthday! Such a lovely gift it is. After a lot of  struggling they finally got the car "the same old Chevy". They took their dad to the park on his birthday. while the old man was having fun with his grandchildren he saw a glimpse of the Yellow Chevy, and instantly he knew it is his old Chevy, his car The birthday gift was heart touching and the dad was so surprised and unbelievably happy. It shows the depth of the relationship between the car and the old man. It shows how deep Chevy can run into your lives, memories and relationships.

The Last Word



Everybody loves their family to be around them as long as they live. It is the most wonderful and blessed thing that could ever happen to you. But can u imagine loosing one of them? maybe your brother or sister, or your mom or your dad? Hope none of us ever have a life like that. Every year 440000 people are killed or injured by distracted drivers. Above is a commercial named Last Word, the message conveyed is that drivers should not text or use any kind of electronic devices while driving. Don't you think this rule is very simple? buy yet dangerous if you fail. Would You like a text message to be your last word? absolutely not.  The advertisement creates emotional feelings among the viewers and makes them understand the seriousness of the issue. In the commercial there was a beautiful family of three, a mom, dad and a 12 year old son. The dad while driving was messaging and loses control of the car and dies in a car crash. The family suffers huge loss especially the son. The message is simple and is conveyed in an effective way through capturing the viewers emotions . It makes you stop and think for a moment about your family, your loved ones who would be the victims to pick up the pieces. So take a pledge and not let it happen to your family.

Playing Dirtiness is Good

            In a crowd of traditional market, a mom and two children were walking together. Incidentally, the two children walked apart from their mom. They both were confused to look for each other. The two children called “ibu” that means “mom” couple times. In the crowd, a men unexpectedly nudged the food that a child brought and it spilled her clothes. However, it even inspired her brother a bright idea. He took off his clothes and write “ibu” on it with the rest chocolate. Then he lifted her sister while her sister was hanging the clothes and yelled “ibu”. Finally, their mom heard and saw that so they could meet again.
           This video was advertised 2 years ago in Indonesia. It is about detergent as a cleaning supplies. It has a wise secret that a mother should not worry about children dirtiness. Because of dirtiness, the children even be more creative to reveal the way to find their mom. The video is intended to build costumers awareness and it says that the detergent is very effective to remove sauce or chocolate, just rubbing once, the clothes will become clean like beforehand. In fact, this detergent is one of the most favorite detergent in Indonesia and I also use it.