La Quinta Wake up on the bright side

I live near Northwest and Baker view road intersection. Often I will do my shopping at the Fred Meyer store and noticed the new hotel La Quinta that is being built near there.

Recently I opened my Facebook page and I was surprised to find a la Quinta hotel ad at the top of the page on the right side of the page.

This advertisement is targeted to people who travel and need a place to stay. The person is likely to be either a family or business traveler of adults age and either gender and Canadian. This targeted customer is of an income level that can afford travel but not so much that they cannot afford to stay at four-season hotel.
The Ad satisfies only an awareness of a service that is offered to those looking for an affordable hotel stay near airport location.

                I think this Ad is brand useful. The La Quinta ad provides a link to their reservation site, so their ad will be in everywhere if you need room you can get this from the website. The competition of this product would be unrestricted because good marketing will make the customer know the product specially there is hotels located very close to La Quinta on Baker view Rd such as the new Spring Hills and Hampton Inn. I think when it opens, people will want to try the hotel.

www.lquinta.com

 

Lead India - The Tree

This is an advertisement for the initiative to search for a new bold leader for India. I know that this is a little bit different in ways of advertisement since it's not for a product, but the message really spoke to me.

I first saw this video at an H&R Block conference that I went to a few weeks ago. They had presented this during a seminar on teamwork and leadership. I thought that it was pretty amazing that our guest speaker used something so powerful to show us that it is up to us to make a difference. This advertisement is being directed toward individuals who want to be leaders and who want to make a difference in the world... Take a stand for what they believe in. Any age, gender, lifestyle and interest can make this statement. In my opinion, I think that they are trying to satisfy the need to take action for a better tomorrow. It's stating that anyone who wants to be bold can make the change that they hope to see in the world. And they hope that it starts with you. They are not asking for anyone to buy anything, and they are not competing, they are simply portraying hope and looking for a strong leader. This was not a product ad, but rather a humanity ad, one that sparks the interest to do good. After seeing this the first time I wanted to change so much about myself. I want to be that kid. I want to make a stand and show people that they can count on me, and I want to know that what I did helped them see that they too can make a stand, and that together we can all make a difference. Even if it is just for one person. A big movement starts with one baby step. Will you make that step?

Tacoma Pickle Hunt

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I love the show Shark Tank, and if you haven't seen it, it's a show where entrepenuers enter a "tank" full of investors and pitch their product/business to them in hopes of gaining an investment. A couple months ago two girls from Tacoma entered the tank with their business Lynnae's Gourmet Pickles.  While they were in the tank, they talked about their current marketing, and part of that included them talking about their Pickle Hunt! They explained it as a sort of scavenger hunt with their pickles spread around Tacoma with various prizes, some amounting a great sum of money!  Their explanation of this creative/crazy idea sparked an interest for me.  It was covered locally and nationally, and the girls are striving to keep National Pickle Day alive.  What makes this interesting?  Well how many of you have run down the streets of Tacoma in search of pickle jars?!  On top of it being an unordinary marketing event, it was a huge success!  This kind of creativity is needed in the advertising world, especially something like this that actually gets the people involved! I am more than impressed with this event, and marketing technique. I can't wait to try one of Lynnae's Gourmet Pickles and see what all the "hunt"is about!

The use of Emotional Marketing: Google Earth's powerful advertisement.

http://news.softpedia.com/news/Google-Maps-Helps-Man-Reunited-with-Family-in-Emotional-Ad-391615.shtml

     I came across this beautiful piece of advertising on my Yahoo home page the other day. Anything that is related to feelings and emotions, family or children, you can bet I will take a look. 

     This is the story of a little boy who was separated by his family on a train, adopted to another country and manages find his childhood home and ultimately his mother and family, with the help of Google Earth and Google Maps, over two decades later. The advertisement starts out with music meant to make you feel empathy and when Saroo Brierley starts speaking, his voice is like butter and you want more. For those of you that have seen Life of Pi, This commercial instantly takes me back to that movie and the way the movie made me feel; emotionally attatched. He tells his story and you see a picture the young boy looking so alone. You see his adopted mother and you can tell she nurtured and supported this boy to become the amazing man he is today. He tells of his childhood memories and how, with the development of technology; Google Earth and Maps, he was able to track down the very train station he boarded with his family so many years ago. He manages to find his childhood home and low and behold, he turns a corner to see his mother. Still waiting outside for her lost little boy to come home. A family reunites and you see this mother hanging on to her son with a look in her eye that is loss and hope at the same time. He vows to take care of her and you see again his adopted mother and know that he has the capacity to love both of them the way only a child can love his mom.

     He describes his idea as a "Needle in a Haystack." Finding his long lost family after being adopted to a country he didn't know, with only childhood memories to guide him. I feel this advertisement was aimed directly at me and those older than I. Perhaps to parents of any age, but the saying "needle in a haystack" takes me back to my childhood days but something I don't hear much of anymore. My generation has the understanding of technology perhaps a little more than those a bit older and most of us are parents so the lost child hits close to home. Some of us have lost parents, or have parents who might start needing us more than we had ever thought and the idea being able to ease their pain hits a certain emotional spot. This ad is very well done. I didn't cry near as much the second and third time I watched as I did the first time, but the emotion is very real and I found my self thinking about the ad at various times for no reason in particular.

     The bottom line is this advertisement teaches what hope, determination and perseverance can do when you have the right technology to go with it. Lifetime dreams can be accomplished with only some thought, and the right program. Google Earth closes this ad with their slogan; HELLO WORLD! Google, you had me at "Hello." 

Lifting A Child's Spirit

Every year Spirit Halloween collects donations for a local children's hospital in which 100 % of the proceeds are given the the Child Life Department of the hospital. Every Spirit Halloween store has posters, commercials on their song list, and merchandise that helps raise awareness for the cause. The hospital for our district is the Seattle Children's Hospital which also happens to be the hospital my son goes to every six weeks. The Child Life Department specializes in the emotional and educational aspects of recovery and coping skills.The catchphrase that they use is "Making the families hospital stay a little less scary." Child Life Specialist are trained to explain things in a way that the children and their families will understand as well as being an open ear for any concerns or fears that the patient or their family may have. The money raised from donations provides families with educational tools that will help their children excel in recovery as well as emotional growth. Spirit of Children directs their advertising to any and everyone who wants to make a difference in a child's life. They offer glow bracelets for a small donation, enthusiastically ring the donation bell which always draws more people in, display your name and donation on the wall, and last but not least, offer empathy as well as sympathy for those who understand the pain of a severely sick child. To make things even easier, they offer a donation spot at check out for online orders as well. The week before Halloween Spirit puts on a fun party at the hospital for the kids in treatment and recovery offering free costumes, face painting, games, prizes and trick-or-treat bags. Spirit of Children does not compete with any other charities, but they do have contests and incentives for employees between districts to see who can raise the most money for their hospital. I personally donate 10% of all my checks earned at that store in honor of my son Ryker because we happen to be one of the families who benefit from these donations. Every doctor and nurse at Seattle Children's have been more than amazing in helping us remain educated and high spirited through our long journey to recovery.

Follow your heart

The commercial activity reflects the people trying to make their career. The boss sits in his office and enjoys the time but the workers always have to work whether they like the job or not. At once, the heart of the worker falls out, and it goes to the boss to say something really especially important news “I Quit.” Finally, the ad says “follow your heart.”  

The service promoted here is the website, www.careerbuilder.com, for those who are yearning for their lifelong loving career. The advertisement is clearly directed towards the youth to help them make their career, and it also creates brand awareness of the website. The advertisement is really heart appealing.

Drive through challenges

                    I saw this advertisement a month ago. This is an advertisement for Mercedes Benz car. In the advertisement the guy gets a challenge to follow the courier vehicle through which is he sends a nice dress as a gift mistakenly to her mom instead of her girlfriend, and the dress which he selected for her mother gave to his girlfriend. Now he has the challenge to get that gift before it reaches to his mother. He follows that courier vehicle wherever it goes. During the driving he faced many challenges and finally when he received the gift, her mom was behind him and snatched the gift from him as she thought it was for her. The idea is driving through challenges is really incredible because as we know everyone faces many challenges while driving. Every day, we get some new challenges such as, traffic jam, red signal especially when you the going to office or anywhere else, bad weather, and a long way to go.

 In this commercial, the product they promoting is a car which has all the facilities that can help us in any situation when we drive, and they are showing each quality one by one so that people can realize when and where we have to all those functions. The product has always been highlighted and the name of the brand and the logo of the company is permanently fits in front. I really appreciated this idea because while you are watching commercial you eagerly want to know the product name and brand, and at the very end it says “the next challenge is not really faraway “which means people should buy this product because it really to chase any challenge. The tagline of the product is really attractive which says “the best or is nothing “in my point of view they wanted to say never could be better than this.