It's Not Built Like a Piñata

It's no secret that Volkswagen creates clever, memorable commercials. This short video surfaced in 2011 to promote the manufacturers Tiguan model yet you are unaware of what exactly the commercial is promoting until the piñata slowly spins, revealing the infamous Volkswagen emblem.

Normally a piñata breaks after only a few swings of a bat, but not this one. The car-shaped piñata takes a serious beating - by both father and son - without even so much as a dent to the exterior. By showcasing the fact that the Tiguan is durable and safe, Volkswagen targets families whose main concern is safety. Whether its a young couple just starting their family, or a family welcoming a second or third child, a car must be safe and it must be "built like a Volkswagen."At only 31 seconds in length, the commercials main purpose is to generate awareness of the new model. The car is only seen for roughly 5 seconds, however, upon the videos termination viewers are left with a generous description of the vehicle.

Volkswagen has been prevalent in the automotive industry for many years and continues to keep a strong following. A large competitor for the company is Volvo; another foreign car manufacturer that focuses on producing safe, family vehicles. Personally, I am biased toward Volkswagen and envision myself owning one at some point in my life. That being said, I do feel that Volkswagen is superior to it's competition in regards to both price and quality. It doesn't hurt that is has awesome commercials either.

The Dubai Mall Shopping and Life Time Experience

The Dubai Mall is the worlds largest shopping malls in terms of total area, and is the sixth largest in terms of gross leasable area. It forms a part of the Burj Khalifa complex, and offers about 1200 shops.

Unveiled on 4th November 2008 with about 600 retail outlet, the mall recorded a visitor turn-out of more than 60,000 following its opening. The mall recorded more than 37mn visitors during its first year of operations, and attracts more than 750,000 visitors each week. In the month of March 2010, Dubai Mall recorded more than 5mn visitors during the occasion of Dubai Shopping Festival.

The Dubai Fountain

Designed by California-based WET, who created the Fountains of Bellagio at Las Vegas, the world’s largest dancing fountain, the Dubai Fountain is located on the 30 acre Burj Khalifa Lake. The fountain shoots water jets 500ft. high, matching that of a 50-storey building. The 900ft. tall fountain goes five circles of various sizes and two central arcs.

The shows are repeated every 30 minutes from 6pm to 10pm on weekdays and from 6pm to 11pm on weekends.

Dubai Aquarium

The Dubai Aquarium is one of the largest tanks in the world, with a size of 51m x 20m x 11m, and offers world’s largest viewing panel. The Aquarium has more than 33,000 live animals that represent more than 85 species, with over 400 sharks and rays. The acrylic walk-through of the Aquarium offers a close-encounter with some interesting underwater animals on the planet. There is a special ‘lunar-cyclic’ lighting system being installed that can change the ambience of the tank, depending on the time of the day.

Underwater Zoo

The underwater zoo offers great aquatic experience, whether it is walking along the Rainforest, Living Ocean environments or the Rocky Shore, visitors may find themselves face to face with Giant Catfish, Piranha, Otters, Penguin Colony and more.

Kobe Bryant vs Lionel Messi

What makes sports related with airlines? The answer is sports celebrity forms attractions toward what is being advertised. Regardless of the product or service being offered, the minutes it is seen or used by a famous person then its selling would be like hot cakes! With that theory in mind, Turkish Airlines trying to grasp the sport fans all over the world to choose the same airlines as their favorite sport stars. The Turkish airlines has specifically branding themselves as Europe’s best premium business class seat by choosing famous brand ambassadors such as Kobe Bryant-NBA/Basketball, Lionel Messi-FIFA/Soccer, and Caroline Wozniacki-WTA/Tennis.

The ambassadors’ selection merely because the sports they are persistently playing and representing are the world top five most watched sports. These sports fans are a huge chunk of potential market for Turkish Airline. The ad shows a little, autograph-seeking sports fan being lured back and forth on an airplane as Bryant and Messi each try to outdo each other with increasingly impressive tricks. But if you pay attention to the ad itself, it is not about their skill and ability in sports they do but more of showing the experience when you fly with Turkish Airline. Flying has never been as enjoyable as with Turkish!

Other Turkish Airline advertisements are Kobe Bryant and Caroline Wozniacki

The Hobbit takes flight in Air New Zealand

To promote the upcoming film ‘The Hobbit: An Unexpected Journey’, Air New Zealand cleverly creates a safety briefing/marketing promotion/movie teaser that goes viral just 24 hours after it was posted on their YouTube channel. This video ingeniously targeting not only the airline passengers but also the Tolkien’s popular trilogy book fans slash movie buff who wants to experience the Middle-Earth livelihood as portrayed in ‘The Hobbit: An Unexpected Journey’.

The idea is simple. An attention-grabbing safety briefing which is mandatory for the airline passengers, thus acting as a strategic promotion to another Peter Jackson’s masterpiece after The Lord of the Rings series. Furthermore, Air New Zealand unveiled its custom livery ‘Hobbit’ theme on one of their Boeing 777-300ER. It is the largest graphic ever applied to an aircraft and took 6 days and 400 man-hours to complete. This unique livery is made particularly to complement the world premiere of The Hobbit movie which took place in Wellington, New Zealand. Again, these video shows another comprehensive and mutual marketing tool between Warner Bros Entertainment, New Zealand Tourism Board, and Air New Zealand itself in particular.

Through this safety video advertisement, Air New Zealand did not asked its viewers to directly purchase any of their tickets, but more than that, it creates an intriguing marketing tools combination of the New Zealand experience or so called the Middle-Earth, the journey of Bilbo Baggins who is swept to the quest of Dwarf Kingdom by Gandalf the wizard, and lastly the flying experience of Air New Zealand.

Refinance for CASH!

https://www.navyfederal.org/membership-benefits/offers-discounts/holiday-refi-250.php


Refinance for CASH!
By: James Shively


Every time I log in to my bank account with Navy Federal Credit Union they have small ads on the side of the website with specials and whatnot going on at the time with the credit union. Well about a month ago they had one on there that was a special for car loans. It said that if you refinanced your car loan from another financial institution that they would give you $250 for switching over to Navy Federal Credit Union. This seemed a little suspicious and sure enough there was some fine print but I had one car loan with Navy Federal already and it made sense to have my other one with Navy Federal as well. I had never heard of this deal before but since I did already have a different car loan with them I knew that they had better interest rates so I figured it would be a safe bet to switch over. This advertisement was directed toward members of Navy Federal that log-in online to view their balances. I felt that it was very effective because I acted on it and switched over my car loan. I satisfied the need to get $250 for a win-win situation. Other banks or credit unions doing similar offers would be the primary competitor but they were offering a lower amount and higher interest rates so no thank you. I felt like it was a good add and simple and effective.

Toyota Finding its way into the College Scene!

http://www.westernwashington.buyatoyota.com/adLanding/AdLandingSpecialFlash.aspx?viewId=2642&utm_source=FACEBOOK&utm_medium=Display&utm_content=FACEBOOK-CLK-COLLEGE-GRAD-2011-Tracking%20Pixel&utm_campaign=WW-Facebook-2011


Toyota Finding its way into the College Scene!
By: James Shively

I saw this add on the side bar of my Facebook page when I log in on my home page of Facebook. They usually have ads there and I'm sure that they have cookies and something else installed to monitor my search behavior and preferences. Anyways, they seem to know what I'm thinking because they always seem to have ads that are related to my searches. The ad on Facebook was for Toyota. It was a $1000 rebate for recent college graduates. I saw it today on my Facebook page on the side bar. The product being promoted is a $1000 rebate if you buy a brand new Toyota (various cars and smaller vehicles/trucks). I have heard of Toyota's before obviously but not of the $1000 rebate. This advertisement is targeted towards recent and upcoming college graduates that are going to have a decent entry level job and have low debt levels. I would describe a person in this target market as male or female in their 20s to early 30s with middle income levels or expected levels. It would give some incentive to buy a Toyota car or vehicle for my new job versus a different brand car. It is definitely asking me to buy the vehicle. The ad has a link to all the details. This product has competition with Honda and other car makers. It doesn't really effect me personally due to my belief that buying new vehicles is a waste of money, buy lightly used ones, plus I just bought 2 new used vehicles recently so I'm not in that market right now.

Expect Great Deals at Kohl's

When I first saw this video in August I knew it would attract a lot of attention because most parents want to save money when shopping for pretty much anything but it's back to school shopping that can cost many parents an arm and a leg if they have more than one kid. This advertisement is promoting Kohl's and their clothing, and great deals for back to school shopping. It is targeting children-teenagers who want to shop for the latest trends, and still save their parents money in the long run. This advertisement is creating awareness to parents, and kids that Kohl's is having a huge sales for back to school which means sales, and it's try to get you the customer to go check it out who wouldn't want to save money, and get lots of great brand name clothing at a great price. I would say Macy's would be the competitor for Kohl's yet we could break this down, and overall when it comes down to coupons Kohl's has a lot to offer cause if you spend over $50 you get $10 back in Kohl's cash to you toward your next purchase, can't beat that. This Marketing advertisement makes me want to go check out the store, and what they have to offer in terms of brand name clothing, discounts, and saving money as we enter another year of back to school shopping.