The Hobbit takes flight in Air New Zealand

To promote the upcoming film ‘The Hobbit: An Unexpected Journey’, Air New Zealand cleverly creates a safety briefing/marketing promotion/movie teaser that goes viral just 24 hours after it was posted on their YouTube channel. This video ingeniously targeting not only the airline passengers but also the Tolkien’s popular trilogy book fans slash movie buff who wants to experience the Middle-Earth livelihood as portrayed in ‘The Hobbit: An Unexpected Journey’.

The idea is simple. An attention-grabbing safety briefing which is mandatory for the airline passengers, thus acting as a strategic promotion to another Peter Jackson’s masterpiece after The Lord of the Rings series. Furthermore, Air New Zealand unveiled its custom livery ‘Hobbit’ theme on one of their Boeing 777-300ER. It is the largest graphic ever applied to an aircraft and took 6 days and 400 man-hours to complete. This unique livery is made particularly to complement the world premiere of The Hobbit movie which took place in Wellington, New Zealand. Again, these video shows another comprehensive and mutual marketing tool between Warner Bros Entertainment, New Zealand Tourism Board, and Air New Zealand itself in particular.

Through this safety video advertisement, Air New Zealand did not asked its viewers to directly purchase any of their tickets, but more than that, it creates an intriguing marketing tools combination of the New Zealand experience or so called the Middle-Earth, the journey of Bilbo Baggins who is swept to the quest of Dwarf Kingdom by Gandalf the wizard, and lastly the flying experience of Air New Zealand.

Refinance for CASH!

https://www.navyfederal.org/membership-benefits/offers-discounts/holiday-refi-250.php


Refinance for CASH!
By: James Shively


Every time I log in to my bank account with Navy Federal Credit Union they have small ads on the side of the website with specials and whatnot going on at the time with the credit union. Well about a month ago they had one on there that was a special for car loans. It said that if you refinanced your car loan from another financial institution that they would give you $250 for switching over to Navy Federal Credit Union. This seemed a little suspicious and sure enough there was some fine print but I had one car loan with Navy Federal already and it made sense to have my other one with Navy Federal as well. I had never heard of this deal before but since I did already have a different car loan with them I knew that they had better interest rates so I figured it would be a safe bet to switch over. This advertisement was directed toward members of Navy Federal that log-in online to view their balances. I felt that it was very effective because I acted on it and switched over my car loan. I satisfied the need to get $250 for a win-win situation. Other banks or credit unions doing similar offers would be the primary competitor but they were offering a lower amount and higher interest rates so no thank you. I felt like it was a good add and simple and effective.

Toyota Finding its way into the College Scene!

http://www.westernwashington.buyatoyota.com/adLanding/AdLandingSpecialFlash.aspx?viewId=2642&utm_source=FACEBOOK&utm_medium=Display&utm_content=FACEBOOK-CLK-COLLEGE-GRAD-2011-Tracking%20Pixel&utm_campaign=WW-Facebook-2011


Toyota Finding its way into the College Scene!
By: James Shively

I saw this add on the side bar of my Facebook page when I log in on my home page of Facebook. They usually have ads there and I'm sure that they have cookies and something else installed to monitor my search behavior and preferences. Anyways, they seem to know what I'm thinking because they always seem to have ads that are related to my searches. The ad on Facebook was for Toyota. It was a $1000 rebate for recent college graduates. I saw it today on my Facebook page on the side bar. The product being promoted is a $1000 rebate if you buy a brand new Toyota (various cars and smaller vehicles/trucks). I have heard of Toyota's before obviously but not of the $1000 rebate. This advertisement is targeted towards recent and upcoming college graduates that are going to have a decent entry level job and have low debt levels. I would describe a person in this target market as male or female in their 20s to early 30s with middle income levels or expected levels. It would give some incentive to buy a Toyota car or vehicle for my new job versus a different brand car. It is definitely asking me to buy the vehicle. The ad has a link to all the details. This product has competition with Honda and other car makers. It doesn't really effect me personally due to my belief that buying new vehicles is a waste of money, buy lightly used ones, plus I just bought 2 new used vehicles recently so I'm not in that market right now.

Expect Great Deals at Kohl's

When I first saw this video in August I knew it would attract a lot of attention because most parents want to save money when shopping for pretty much anything but it's back to school shopping that can cost many parents an arm and a leg if they have more than one kid. This advertisement is promoting Kohl's and their clothing, and great deals for back to school shopping. It is targeting children-teenagers who want to shop for the latest trends, and still save their parents money in the long run. This advertisement is creating awareness to parents, and kids that Kohl's is having a huge sales for back to school which means sales, and it's try to get you the customer to go check it out who wouldn't want to save money, and get lots of great brand name clothing at a great price. I would say Macy's would be the competitor for Kohl's yet we could break this down, and overall when it comes down to coupons Kohl's has a lot to offer cause if you spend over $50 you get $10 back in Kohl's cash to you toward your next purchase, can't beat that. This Marketing advertisement makes me want to go check out the store, and what they have to offer in terms of brand name clothing, discounts, and saving money as we enter another year of back to school shopping.

Why We Trust & Love Toyota...

I first saw this video when I was watching the show, and found it to be meaningful, and it also gives a good perspective if you want to find a reliable Brand to buy. This Top Gear video is really interesting in terms of how they demonstrate a Toyota Truck, and how it is tested to the limit as if the Truck is going to break down or die but in reality it's doesn't because the meaning behind this video shows that after all this Truck has been through the people who build Toyota build it to be  bulletproof, and that's why many Americas love to buy a Toyota Truck or car is because they have a reliable motor, and are great when it comes to their safety ratings. So when most people hear or see a Truck advertisement they think of men and their trucks well this particular advertisement video could be targeted toward anyone because it basically shows not only how strong the truck is but gives Toyota the overall brand  a good rating as far as being reliable, and lasting a long time. This video is demonstrating a need in terms of everyone who is looking for a good reliable truck or brand this is it. I would say this product offers brand awareness yet it also makes you think in terms of would you buy this truck because it has a great motor that is reliable and the truck went through a lot, and was still bulletproof. Overall I would say Toyota's competitor would be Honda both great brands, and reliable but I would say Toyota may have an edge over Honda. In the end this marketing communication activity makes me more likely to purchase this truck because it basically shows it being tested to the limit, and that the manufacture of Toyota lives up to their standards as an overall great Brand, and Truck. 

Hi Handsome!

Since, it has been a decade for men health care products been limelight more in Indian markets. But I haven’t seen anything like Advertisement on TV. Two years back, when I was watching a movie with my family. I had seen this advertisement of men’s face cream, which made me wonder about the some of the questions. Do men also want to care for looking beautiful or more attractive? Why they need it? And then, I reached on conclusion. Yes they do. I have been thinking that why those questions come to my mind? And, as this advertisement made me feels think so. I have never seen any advertisement for a fairness cream for men like before. In this advertisement a men who was a leader of a wrestling camp was scolding to one of his wrestler for using girls’ fairness cream .

He was using some funny dialogues and then suggested him to use a specific product for which they were promoting (Emami fair and handsome cream for men). In this advertisement product placement was really incredible they are not just promoting their product but also they showing what would be the result after use. In Indian markets I think this was the  one of the best   kind of  product  advertisement  Which grabbed lots attention from targeted people .As  a result,  it encouraged people to buy this product. And after seeing  this advertisement, I concluded that girls are should not only deserve to look beautiful and attractive, a men does too and here is the way to make it possible .so men get ready to look Handsome!

Apple in the Cinema

http://vimeo.com/9912130

You’ve all seen it before: Apple products in movies. They’re everywhere, from the Mac that save the day in Independence Day to Sex and the City. According to the wiki on product placement, Apple does not pay for this, but also doesn’t say how they get in there. Last year, Apple products showed up in 30% of top movies; but the trend is decreasing — 2009 was 46%, 2008 at 50%. Many companies have learned this — go figure — from Apple and are now paying to get their products in there.

Clearly, it was a good move from the beginning. Many people watch a celebrity use a product and immediately go buy it. Just wait until someone famous tries out the Vibram Five Fingers. Still congrats to Apple for figuring out the world.

I have posted a link to a video on Vimeo.com that is about seven minutes long and it reveals how Apple has used product placement through movies. I think this is a great video because stuff like this always seems to go unnoticed at first because you are so involved in the movie but when you go back and take a look there is always an "Ah ha" moment.