I first saw this video when I was watching the show, and found it to be meaningful, and it also gives a good perspective if you want to find a reliable Brand to buy. This Top Gear video is really interesting in terms of how they demonstrate a Toyota Truck, and how it is tested to the limit as if the Truck is going to break down or die but in reality it's doesn't because the meaning behind this video shows that after all this Truck has been through the people who build Toyota build it to be bulletproof, and that's why many Americas love to buy a Toyota Truck or car is because they have a reliable motor, and are great when it comes to their safety ratings. So when most people hear or see a Truck advertisement they think of men and their trucks well this particular advertisement video could be targeted toward anyone because it basically shows not only how strong the truck is but gives Toyota the overall brand a good rating as far as being reliable, and lasting a long time. This video is demonstrating a need in terms of everyone who is looking for a good reliable truck or brand this is it. I would say this product offers brand awareness yet it also makes you think in terms of would you buy this truck because it has a great motor that is reliable and the truck went through a lot, and was still bulletproof. Overall I would say Toyota's competitor would be Honda both great brands, and reliable but I would say Toyota may have an edge over Honda. In the end this marketing communication activity makes me more likely to purchase this truck because it basically shows it being tested to the limit, and that the manufacture of Toyota lives up to their standards as an overall great Brand, and Truck.
Wednesday, December 5, 2012
Why We Trust & Love Toyota...
I first saw this video when I was watching the show, and found it to be meaningful, and it also gives a good perspective if you want to find a reliable Brand to buy. This Top Gear video is really interesting in terms of how they demonstrate a Toyota Truck, and how it is tested to the limit as if the Truck is going to break down or die but in reality it's doesn't because the meaning behind this video shows that after all this Truck has been through the people who build Toyota build it to be bulletproof, and that's why many Americas love to buy a Toyota Truck or car is because they have a reliable motor, and are great when it comes to their safety ratings. So when most people hear or see a Truck advertisement they think of men and their trucks well this particular advertisement video could be targeted toward anyone because it basically shows not only how strong the truck is but gives Toyota the overall brand a good rating as far as being reliable, and lasting a long time. This video is demonstrating a need in terms of everyone who is looking for a good reliable truck or brand this is it. I would say this product offers brand awareness yet it also makes you think in terms of would you buy this truck because it has a great motor that is reliable and the truck went through a lot, and was still bulletproof. Overall I would say Toyota's competitor would be Honda both great brands, and reliable but I would say Toyota may have an edge over Honda. In the end this marketing communication activity makes me more likely to purchase this truck because it basically shows it being tested to the limit, and that the manufacture of Toyota lives up to their standards as an overall great Brand, and Truck.
Monday, December 3, 2012
Hi Handsome!
Since, it has been a decade for men health care products been limelight more in Indian markets. But I haven’t seen anything like Advertisement on TV. Two years back, when I was watching a movie with my family. I had seen this advertisement of men’s face cream, which made me wonder about the some of the questions. Do men also want to care for looking beautiful or more attractive? Why they need it? And then, I reached on conclusion. Yes they do. I have been thinking that why those questions come to my mind? And, as this advertisement made me feels think so. I have never seen any advertisement for a fairness cream for men like before. In this advertisement a men who was a leader of a wrestling camp was scolding to one of his wrestler for using girls’ fairness cream .
He was using some funny dialogues and then suggested him to use a specific product for which they were promoting (Emami fair and handsome cream for men). In this advertisement product placement was really incredible they are not just promoting their product but also they showing what would be the result after use. In Indian markets I think this was the one of the best kind of product advertisement Which grabbed lots attention from targeted people .As a result, it encouraged people to buy this product. And after seeing this advertisement, I concluded that girls are should not only deserve to look beautiful and attractive, a men does too and here is the way to make it possible .so men get ready to look Handsome!
He was using some funny dialogues and then suggested him to use a specific product for which they were promoting (Emami fair and handsome cream for men). In this advertisement product placement was really incredible they are not just promoting their product but also they showing what would be the result after use. In Indian markets I think this was the one of the best kind of product advertisement Which grabbed lots attention from targeted people .As a result, it encouraged people to buy this product. And after seeing this advertisement, I concluded that girls are should not only deserve to look beautiful and attractive, a men does too and here is the way to make it possible .so men get ready to look Handsome!
Apple in the Cinema
http://vimeo.com/9912130
You’ve all seen it before: Apple products in movies. They’re everywhere, from the Mac that save the day in Independence Day to Sex and the City. According to the wiki on product placement, Apple does not pay for this, but also doesn’t say how they get in there. Last year, Apple products showed up in 30% of top movies; but the trend is decreasing — 2009 was 46%, 2008 at 50%. Many companies have learned this — go figure — from Apple and are now paying to get their products in there.
I have posted a link to a video on Vimeo.com that is about seven minutes long and it reveals how Apple has used product placement through movies. I think this is a great video because stuff like this always seems to go unnoticed at first because you are so involved in the movie but when you go back and take a look there is always an "Ah ha" moment.
You’ve all seen it before: Apple products in movies. They’re everywhere, from the Mac that save the day in Independence Day to Sex and the City. According to the wiki on product placement, Apple does not pay for this, but also doesn’t say how they get in there. Last year, Apple products showed up in 30% of top movies; but the trend is decreasing — 2009 was 46%, 2008 at 50%. Many companies have learned this — go figure — from Apple and are now paying to get their products in there.
Clearly, it was a good move from the beginning. Many people watch a celebrity use a product and immediately go buy it. Just wait until someone famous tries out the Vibram Five Fingers. Still congrats to Apple for figuring out the world.
I have posted a link to a video on Vimeo.com that is about seven minutes long and it reveals how Apple has used product placement through movies. I think this is a great video because stuff like this always seems to go unnoticed at first because you are so involved in the movie but when you go back and take a look there is always an "Ah ha" moment.
Friday, November 30, 2012
Honeymoon in Disney Park
Through the following Disney park TV ad the Disney is definitely trying to break into the long solidified market of honeymoon destinations. The ad depicts a newlywed couple, Mark and Natalie, who apparently never had Disney Parks experience in childhood. Do not despair though; it is never too late to visit Disney Park. How about spending the money and honeymoon in Disney Park and Hotel? It is like killing two rabbits with one stone, combining honeymoon with experiencing magic of Disney parks!
Should traditional honeymoon destination resorts fear that new competition will chop half of their market to themselves? Probably, not… after all the ad is aimed at those who never got the chance to visit Disney park and now there are married and looking for a place to spend the honeymoon. How many Americans never visited Disney parks? Oh, about 80% of them… and how many will get married at one time or the other? Probably all of them… so, no fear traditional honeymoon destination resorts!
Wednesday, November 28, 2012
Jack! Fully Loaded!
"Is it a Sherman or the Jack Box?" questions a youth--sitting on the lawn-- to friends near the college while holding a Jack Restaurant's sausage in hand. The trick of promoting product as well as brand awareness is well tailored. As I was watching for movies on YouTube, I came across this market communication activity. The advertisement is directed towards college students, who are willing to try anything new around them.
Although hand-held sausage is the product introduced in the breakfast menu of the restaurant, the consistent message is displayed in the last segment of the advertisement which says "Jack! in the box." The delivery time of the sausage in the advertisement is quite long enough to make appeal to anyone watching it. The reverberating "ting" sound and the box in the last segment also catches hold of our senses. It was quite successful in making my mouth watery, but since I'm a relative of Vegan, I have to relinquish my desire.
Wednesday, November 21, 2012
Burj Al Arab –The World’s Most Luxurious Hotel
I
was born and raised in Dubai, UAE. The total
area of UAE consists of desert, but it is resource rich land. Oil is the main
industry of the country. Over the past few decades I saw Dubai, how they
converted their economy from oil industry to tourism industry. How they
converted deserts into high rise building. Burj-Al-Khalefa is the world’s
tallest building in Dubai. The Burj-Al-Arab is considered the worlds only seven star
hotel. I have visited many times Burj-Al-Arab and no doubt it is the unique
hotel in the world.
Burj-AL-Arab
has become icon of Dubai. It rises out of its own man-made island 280 meters
from the Jumeirah coast, 15km south of the city and 25km from Dubai
International Airport. Visible from almost everywhere in the city, it is linked
to the shore by a slender, gently curving causeway.
Construction
began in 1994 and Burj Al Arab’s doors officially opened on 1st December 1999.
It involved 3,000 companies and contractors, 250 designers from the UK, USA and
Dubai with 3,500 workmen on site at any given time. It took two years to
reclaim the island in the shore waters off the coast off the Arabian Gulf and a
further three years to erect the magnificent landmark. From the very beginning
Burj-Al-Arab was planned and designed to become the icon of Dubai. The aim of
the architects and designers was to create a totally unique structure.
One
of its restaurants, called the Al-Muntaha is situated 660 feet above the
Persian Gulf and shows a splendid view of the entire Dubai. Another restaurant
within the hotel is called the Al-Mahara, which features a seawater aquarium.
This restaurant can be reached by catching a submarine and it is within the
sea, which holds 35,000 cubic feet of water. The room charges starts from
$1500 to $ 5000. This restaurant is voted one of 10 best amongst the world.
Monday, November 19, 2012
Self Esteem boosting Goth toy
As the mother of a three year old girl, who just recently got cable, I am inundated on a daily basis with commercials. For games, toys, movies, clothes, you name it. Over the summer I got sucked in by a doll that was not Barbie, or Bratz, which I'm familiar with, as my sixteen year old niece loved them when she was in her doll phase.
Launched in 2010 by Mattel, the Monster High dolls, who have their own animated web series, are all about embracing your "inner monster" and being different. Their current motto "Be yourself, be unique, be a monster." seem to teach that it's o.k to be different.
The dolls are inspired by classic movie Monsters, such as Frankenstein, Dracula, and, my personal favorite, The Phantom of the Opera. Each character in the web series has a unique personal peccadillo: For example, Draculaura, the daughter of Dracula, is a vegan, and can't even say the word blood without fainting.
Each webisode is under three minutes. I would definitely consider this creative advertising.
You can watch webisodes at http://www.monsterhigh.com/videos, I particularly like "We Stop Hate."
Launched in 2010 by Mattel, the Monster High dolls, who have their own animated web series, are all about embracing your "inner monster" and being different. Their current motto "Be yourself, be unique, be a monster." seem to teach that it's o.k to be different.
The dolls are inspired by classic movie Monsters, such as Frankenstein, Dracula, and, my personal favorite, The Phantom of the Opera. Each character in the web series has a unique personal peccadillo: For example, Draculaura, the daughter of Dracula, is a vegan, and can't even say the word blood without fainting.
Each webisode is under three minutes. I would definitely consider this creative advertising.
You can watch webisodes at http://www.monsterhigh.com/videos, I particularly like "We Stop Hate."
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