As the mother of a three year old girl, who just recently got cable, I am inundated on a daily basis with commercials. For games, toys, movies, clothes, you name it. Over the summer I got sucked in by a doll that was not Barbie, or Bratz, which I'm familiar with, as my sixteen year old niece loved them when she was in her doll phase.
Launched in 2010 by Mattel, the Monster High dolls, who have their own animated web series, are all about embracing your "inner monster" and being different. Their current motto "Be yourself, be unique, be a monster." seem to teach that it's o.k to be different.
The dolls are inspired by classic movie Monsters, such as Frankenstein, Dracula, and, my personal favorite, The Phantom of the Opera. Each character in the web series has a unique personal peccadillo: For example, Draculaura, the daughter of Dracula, is a vegan, and can't even say the word blood without fainting.
Each webisode is under three minutes. I would definitely consider this creative advertising.
You can watch webisodes at http://www.monsterhigh.com/videos, I particularly like "We Stop Hate."
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