"Is it a Sherman or the Jack Box?" questions a youth--sitting on the lawn-- to friends near the college while holding a Jack Restaurant's sausage in hand. The trick of promoting product as well as brand awareness is well tailored. As I was watching for movies on YouTube, I came across this market communication activity. The advertisement is directed towards college students, who are willing to try anything new around them.
Although hand-held sausage is the product introduced in the breakfast menu of the restaurant, the consistent message is displayed in the last segment of the advertisement which says "Jack! in the box." The delivery time of the sausage in the advertisement is quite long enough to make appeal to anyone watching it. The reverberating "ting" sound and the box in the last segment also catches hold of our senses. It was quite successful in making my mouth watery, but since I'm a relative of Vegan, I have to relinquish my desire.
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