Lifetime of Protection

The marketing communication I chose was the Russel Wilson Lifetime of Protection from American Family Insurance. During the commercial Wilson is talking about the importance of dreams, importance of guarding your dreams and the importance to work toward your dreams. I have watched this commercial numerous times on television. This commercial was made after Superbowl 2013. The service being offered is insurance provided by American Family. They have Auto, Home, Life, Business, and Dream. This commercial I would say is geared toward women (we have a tendency to want our future protected), income average salary, and geared toward football fans especially seahawks. This product can protect your home, life, car etc. This commercial was a way to create brand awareness. there wasn't anything that pushed phone numbers or agents. Competitors are other insurance companies: Geico, Statefarm, Farmers, etc. I think this product is equal to the other competitors I think most insurance companies are kinda the same. This commercial makes me more likely to purchase there service because the main marketing strategy was putting "Dream" in a consumers head and filling it in with different thought processes.

http://youtu.be/hlz7q-Bi1b4

Hi I'm Rob Lowe

• The Directv commercial is stating the benefits of having Directv and the differences Directv is from cable. I see this commercial all the time on my television. The service they are offering is satellite television. The target markets are consumers who have cable television, as well as different satellite providers. They are targeting men and women who are interested in football by providing information regarding there football packages. I think the target market would be Male/Female, Interests in sports preferably football, age 25-45, with showing there lowest package I believe they market just about to everyone. This product would satisfy a person's need to watch football or any sports related. This advertisement is selling itself on television not brand awareness. They promote there phone number as well as the (CHEAP) starting out price which promotes people to call in. The cheap rate on tv won't even cover any sports package so its kinda misleading in a way. The primary competitor I would say locally would be comcast and dish network. I think this product is worse than competitors regarding price (add hidden fees) as well as service (poor service). This marketing activity make me laugh and stick in my head though I would never change my service to directv I got the best humor out of it! 

http://youtu.be/st_GI73-aVE

GoPro ad pros.

GoPro has a unique position in the advertising and marketing realm. Their camera product allows them to rely on and reach-out to their clientele for content. This high definition, first person content comes straight from their core demographic and appeals directly to that target. It's also perfect for showing to potential new customers to lure them in tapping into their own creative possibilities with the camera. Customers and potential customers can go on GoPro's YouTube site and see hundreds of videos, some of which are mini-features and adventure films with a run time of 15 minutes. Others are a just a few minutes in length. They also use this customer content, usually thirty and sixty second abridged versions of the lengthier videos, for TV ad space. GoPro also does a great job at staying relevant on the internet and mobile ad realms by keeping content constantly flowing through their online outlets. The ad pictured above is for their new Hero4 camera and has nearly 18 million views in less than 2 months. There's a new video posted nearly every day, never longer than few a days in between fresh content. Some of the view counts on their YouTube page are pretty mind-blowing for a pretty niche product with a fairly narrow market share. Their enticing content appeals across many market segments which can help them convince people to buy from them. They're saying, “Hey look what this person did with our product. You're just like them. You can do that, too. For a mere $500.” Here's one of their TV commercials, an example of their shorter ads. 

Enjoy...Dubstep Baby, one of GoPro's 2013 Super Bowl ads:

 

This one makes my stomach turn:

 

To see all of the videos from GoPro visit their YouTube channel here.

Ramen eating contest at WWU

We held on Ramen Eating Contest to raising awareness and fund of JSA club at WWU on November 24^th, 2014. The activity was that at first round people in the group including four or five people ate two cup noodles as fast as possible. People who won the first round went final round, and at final round they eat one cup noodle as fast as they could. The prize was one box of cup noodle which has 24 cups of noodle, and the entry fee was $2. Since we advertised the event via Facebook two days before and some people have to study for the test before thanksgiving break, so we could collect only 17 participators. It cost $20 to hold on it, so we could raise $14 dollar for the JSA fund.  We promoted JSA club by holding on the event. The target market was those who go to WCC or WWU. We brought fun to participators and raised members of JSA club. Hopefully, the contest encourages people to join the club in the future. 

https://www.facebook.com/events/380761115418896/

Collecting $100 million with bringing fun to teenager

ALS Ice Bucket Challenge

People had raised awareness of the disease amyotrophic lateral sclerosis and an amount of donation for the disease by using the activity.  The activity is that people pour cold water including ice on their head.  After they do that, they nominate at least three their friends via social media.  Those who were nominated had to dump ice water over and donate $10 or to donate $100 to the ALS association without dumping the cold water over.  Because a lot of famous people like celebrities and athlete also join the activity, the association succeeded in collecting over $100 million from July 29 to August 29, announced by the ALS association.  I got to know that on Facebook on August, 2014.  The target market is those who often use social media especially teenagers.  They created “Want” to contribute to the Association for some people who did not even know the disease.  They asked people to donate and get to know about ALS, and usually people put the ASL Association website to donate when they nominated their friend.  They did not have competitors; however, there were criticizer for the activity by saying that the purpose had become to change to showing off their pouring cold water from raising the awareness and fund for the disease.  The activity made me know the disease; otherwise, I would not know that, and it change my idea of donations. They succeeded in raising awareness with entertaining people. (wikipedia 2014)

source 

Ice Bucket Challenge. (n.d.). Retrieved November 27, 2014, from http://en.wikipedia.org/wiki/Ice_Bucket_Challenge#Impact

The Hardest Job in the World, is the Best Job in the World

This is a commercial by Procter and Gamble, an American multinational consumer goods company that carries many different large brands such as Tide, Downy,and Pampers. The commercial aired in 2012 during the Olympics. This commercial stood out to me because Procter and Gamble did a great job finding a target market, mothers, that applied to a large majority of their brands, and reached out to others as a way to thank their target market. At the end of the commercial they say "P&G, proud sponsor of Moms", this shows that they are grateful for their customers, and support their customers as they support their brands. Procter and Gamble Commercial

Believe in Good

This is one of my favorite advertisement commercials from Thai Life Insurance. A friend sent me this video and it really stuck out to me. Throughout the commercial the company was never mentioned and I wasn't even quite sure what the commercial was for until the end. But it is a heart warming and memorable video targeted towards any individuals looking to live a happy and meaningful life. The advertisement does not ask those who watch to purchase life insurance, but suggests that if they long to live a happy and meaningful life, they can achieve such feelings through Thai Life Insurance. With many insurance commercials such as State Farm, you see companies targeting their markets by showing similar people in situations that the company can help resolve. I like how Thai Life Insurance used a different approach showing their markets that individuals have the power to make a difference themselves rather than focusing on what the company can do for them. Thai Life Insurance Commercial