Wednesday, October 29, 2014

AT&T-Fast is better Commercial 2012 -Werewolf - It's Not Complicated

This is the best video that I think AT&T came out with when incorporating children into their commercials.  This is an older commercial from 2012.  It's about a person asking children if faster or slower is better and the little girl explains that faster is better because then the werewolf can't get you.  The product is AT&T phone service and the advertisement is being directed toward adults or basically anyone that can afford phone service.  You would have to be at least 18 and have a reasonable income to afford their plan each month.  The need satisfied is fast phone service.  They don't really ask you to buy they are simply informing you that if you want the best and the fastest service then you need this company.  Probably their primary competition is Verizon.  I think they are superior to Verizon for the main fact of expense.  This commercial definitely makes me more prone to shop at AT&T versus the competition.  The other competitors simply can't come up with the engaging commercials that this company has.

2 comments:

  1. I love these ones because not only are they hilarious, but they make you want to watch the next ones that they keep coming out with. The kids are cute so of course you'll listen to what the commercials about.

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  2. When these commercials were being shown on TV, I always would chuckle to myself because I find these AT&T commercials pure marketing genius. I love how it is children giving their answers to the host's questions in only a way kids can. The responses are so ridiculous that it makes them hilarious. I already had AT&T as my cell phone carrier when these commercials aired so it didn't cause me to switch to them. On a side note, my wife thought these commercials were horrible and just annoying and was not an effective means of marketing.

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