Saturday, October 25, 2014
ASUS ZenWatch – Always Within Reach
This is a video that my son was the 1st Assistant Director on. I thinks it's a very nice video that is targeting the wealthier type couple with a busy schedule. This was taken off you tube. The product being promoted is this expensive watch that can virtually do anything you need it to do. I think it creates awareness about this versatile watch. I'm not sure who the primary competitor would be. It depicts a man and woman that is use to the nicer things in life and how both are using this watch to keep track of their day. How their day runs much more smoothly and ultimately the day ends with each being on time to where they are suppose to be.
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I see this commercial as a typically advertise that puts a "romantic touch" and try to appeal sentimentally to the customers. But, looking for the product itself, as much as I have been growing in this high tech generation, I'm really concerned and a little bit scared on how much our lives will rely on technology. What I mean is that I can see that a lot of young adults as me cannot live without their cell phones anymore, for example. They feel that some part of their body has been taken off if they forget the cellphone at home. It's scary! I wonder whither technology will be help and whither will decrease our cognitive development, once that we are becoming dependents of gadgets (to remind appointments, to calculate things, to correct mistakes and so on), and also social capacity to be truly involved in relationships.
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