Around here the number 12 is known for the "Twelfth
Man." This title originated in 1921 at Texas A&M University. The
Seahawks owner Paul Allen pays A&M for the right to use the name Twelfth
Man, this was a brilliant move by Paul Allen and here is why. Let’s say
your favorite player became umm.... Percy Harvin for example and you were SO
EXCITED when they traded for him last year and signed him to this huge deal.
You went out and bought his Jersey, and a shirt saying Oh Mercy, Percy!
and spent well over $100 on all that, you maybe even got a kid or two his
jersey now you’re in to Percy for close to $200 or more. Now Percy just
got traded again!?! and your pissed, but what can you do. Here's an idea. Cover the H and A in Harvin with the letter I and cover the first 1 in 11 with a 5, Now you have a Bruce IRVIN #51 Jersey, well until he gets cut or traded. Enough about Percy..
The reason I say Paul Allen is brilliant
is because he has created market for a number that will NEVER be traded, retire, get hurt,
even miss one single game and that's the number 12. Paul even built a stadium
so that the number 12 could feel more important. Now everywhere you look people are buying the
number twelve on everything and he gets the profits from that and get this, he doesn't even have to pay a player to use that number. Now like I said before he has to
pay A&M but that is pennies compared to the salary of a superstar player.
Think of it this way he has got you, the Twelfth Man, to spend your money on..
YOU?!? Brilliant!! He also Retired the
number 12 so that no player could ever screw up the amazing money making
marketing scheme he has in a number, the number 12…..
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